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Find Potential Customers

Completed 2009

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Where are they and how do I access them?

Course aims

To enable participants to understand the potential of their market and develop strategies to target and position their offering successfully.

Who will benefit?

New comers to marketing, marketing support staff, junior marketers, owner-managers and those with marketing & sales responsibility who need to a sound basis to develop their business.

Why should you attend?

  • To discover how to find more customers and where they are.
  • To determine methods for reaching target groups successfully

Key content

Unit 1 – Market Potential

  • What is the potential of your market?
  • Accessing research, information and potential customers
  • Resourcing the sales and promotional effort for best returns

Unit 2 – “Which customers should we target?”

  • Understand how market segmentation may increase the success of the organisation
  • Recognise and apply the criteria for segmentation
  • Recognise different customer needs, wants and behaviours
  • Why are some customers ‘better’ than others?
  • Customer Relationship Management—how to do it.