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Happy Customers, Higher Profits!

Completed 2009

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How to get closer to your clients

About the programme

Understand your customer’s needs, intentions and behaviours and build long-term, profitable relationships. Get practical tools for improving the way you deal with clients – and reap the rewards! Loyal clients will trust you, refer you and keep coming back...

Who will benefit

Newcomers to marketing, marketing support staff, junior marketers, owner-managers and those with marketing & sales responsibility who want to develop their business.

Why you should attend

To understand your clients’ needs and motivations. To develop better and mutually profitable customer relations.

Key Content

  • “The heart has its reasons”: what really makes people buy.
  • Customer or Consumer? The difference that counts...
  • Customer attitude and successful marketing
  • Not Just a One-Night Stand – the crucial role of Customer Relationship Management (CRM)
  • The ABC of CRM: how to get it right in your organisation