Course Advisor
Oxford College of Marketing Homepage | What to Study | Where to Study | How to Study | Distance Learning | About Us
Chartered Institute of Marketing CIM Training - Oxford College of Marketing company logo Oxford College of Marketing, Your Marketing Training Partner Oxford College of Marketing, Your Marketing Training Partner

Launching a Product or Service

Completed 2009

Click here for our short marketing courses

The steps (and stumbles) of product / service launch.

Course aims

To provide participants with an understanding of the stages of product/service development and how to avoid some of the common pitfalls in launching a new product /service. The workshop also provides tips and tools to kick start the creative thinking process.

Who will benefit?

Those with responsibility for product development, junior marketers, planners and category managers.

Why should you attend?

  • To learn the sequencing, costs, timing and external briefing steps and processes that lead to successful product/service launch.
  • To discover new methods for effective marketing idea generation.
  • To provide ways to help you unlock barriers to success through research, preparation and planning.

Key content

Unit 1 – Launching a Product or Service

  • Market and environment factors influencing the success of a launch
  • Determining the objectives and goals of the launch
  • Using research to reduce risk and improve decision making for product launches
  • Sequencing and nature of the steps involved in new product development.

Unit 2 – Improving the chances of a successful launch

  • Discover new methods for creative idea generation.
  • Types of testing and research available and how to modifying plans accordingly.
  • Understanding timing, costs and resource implications of new product/service launch.
  • Barriers to successful new product uptake
  • Effective use of promotions and communications for launch campaigns