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Marketing for Profit

The Essential Toolkit!

Completed 2009

Click here for our short marketing courses

Part 2: Making it work for your customers

It pays to look after existing customers as getting new ones is much more expensive! Understand them better and improve the effectiveness and quality of your marketing effort. Explore the range of marketing communication methods so you can reach out to clients with confidence and brilliant results!

Who will benefit

Anyone new to marketing.

Why you should attend

  • To learn more about your customers, how they think and behave, and what influences them.
  • To communicate more effectively and profitably with your clients.

Key Content

  • They buy from you but why? Motives and influences on buyer behaviour.
  • Customer or consumer? A vital distinction
  • Customer attitude and successful marketing
  • The where, what and how much of marketing communications
  • "Talk to me" why it pays to stay in touch with your client base