1 day short course - Date to be confirmed - Central London
Cutting Edge Online Marketing Techniques
Intelligent, practical ways to use the newest digital marketing techniques to drive marketing results
Online marketing moves at the pace of the Internet: faster than any other form of marketing.
As more and more organisations shift the greater portion of their marketing spend into new digital investments, you – the marketing manager – need to keep your finger on the hot digital pulse, and be ready to beat the competition by being better, quicker and more clever.
Attending this course will give you a better chance to do exactly that.
Course Overview
After attending this 1-day course you will:
- Better understand the huge online trends transforming communication online
- Be equipped with practical, proven techniques to generate real-world results from new online marketing activities
- Walk away energised and bubbling with new approaches to try at work
Who will benefit?
- Those with marketing responsibility for their organisation’s website
- Those responsible for managing their organisation’s external communications
- Those from organisations positioned at the leading edge of communications
- Marketers from major brands wishing to engage more fully with their stakeholders
Pre-requisites
To get the most benefit from this course you should have reasonable, non-technical awareness of at least two of the below areas:
- Search Engine Optimisation
- Pay Per Click advertising
- Managing website projects
- Online communities (e,g, MySpace, Flickr, eBay)
- Tracking return on investment from online marketing activities
Course Content and Programme
| 9.00 | Registration and Coffee |
| 9.30 | Course Starts Session 1 - Web 2.0 Overview
|
| 10.30 | Session 2 - Consumer generated content
|
| 11.30 | Session 3 - Blogging and Podcasting
|
| 1.00 | LUNCH |
| 1.30 | Session 4 - Online social networks
|
| 2.45 | Session 5 - Social Media Optimisation (SMO)
|
| 3.30 | Session 6 - Online PR
|
| 4.30 | CLOSE |
Course Details
| Where | Central London |
| When | To be confirmed |
| Price (excl VAT) | £399 single person booked by "Date to be confirmed" £698 for two people booked by "Date to be confirmed" £449 single person booked after "Date to be confirmed" £798 for two people booked after "Date to be confirmed" £349* current and past OCOM students If you have more than 2 delegates interested in attending this course, please call 01865 515255 |
Our Trainer
Will McInnes is a passionate online marketing expert. He has worked with Oxford College of Marketing to develop ideas for new media training and has had great success with the course 'Email Marketing - How to get the best results'.
Through his work as Joint Managing Director at Nixon McInnes, a full service web agency, he helps organisations to think differently about the web, with results that give them a marked advantage over their competitors.
As an ex-client and marketer himself Will loves nothing more than enthusiastically explaining online marketing techniques and opportunities in words that normal non-technical people can understand and enjoy.
Prior to founding Nixon McInnes, Will started and ran the successful Great Bear Marketing Limited business which helped a broad range of businesses to create and implement tailored business solutions: from a small family construction firm to a high-profile consultancy project with American Express.
Before starting the Great Bear Marketing venture Will spent four years as a Marketing Manager in the £100m Crane Group of companies. In his last role in the Crane Group Will was responsible for managing the company’s business-to-business GSM mobile telephony portfolio and was a member of the division management team that drove the strategic direction of the £18m divisional business.
In his spare time Will is a family man and a keen sportsman. Will lives with his wife and young in the vibrant city of Brighton & Hove son - also known as Silicon Beach due to its status as one of the leading digital media hubs in the UK. To satisfy his highly competitive spirit Will plays rugby for Brighton Rugby Football Club.
Will studied Politics at The University of Liverpool. At the university Will played rugby for the University’s competitive first XV team.
Will is a great communicator enabling him to provide a stimulating and rewarding training day about his favourite subject!
How to book
Click here for a booking form
Call Jane on 01865 515255