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Successful and Persuasive Writing

Completed 2009

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Think–Write...for first draft clarity

Course aims

Think-Write provides a 5-step method of structuring your thinking and your writing. It will help you use your time well, while giving you confidence that you are creating a successful and persuasive document.

Who will benefit?

Junior marketers, managers, team leaders, decision makers, individuals who have responsibility for communicating with clients, customers and prospective customers.

Why should you attend?

  • If you want to write so that the reader knows exactly what you meant to say
  • To learn how to use a system for writing that enables you to produce a great first draft
  • To develop a persuasive communication style that does not bore and gives the right level of detail

Key content

Unit 1

  • Determine your aims in each piece of writing
  • Identify key readers / decision makers
  • Determine the reader’s aims
  • Form clear messages

Unit 2

  • Create a reader-appropriate structure
  • Place appropriate information in the right part of the document
  • Choose a communication style appropriate for the audience and purpose
  • Write quickly
  • Edit with confidence