Powerful Business Proposals
March 2009
How to write and present a winning business proposal.
Course aims
To equip delegates with techniques and ideas for writing great business proposals which get attention and provoke readers to ACTION.
Who will benefit?
Junior marketers, managers, team leaders, decision makers, individuals who have responsibility for communicating with clients, customers and prospective customers.
Why should you attend?
- To improve results each time you use one of businesses most widely used communication tools
- To understand the power of the written word when well constructed and presented with style
- To learn methods for planning, construction, argument, justification, recommendation and layout
Key content
Unit 1
- Defining the purpose and desired results from communicating using a business proposal
- Understanding and researching your target audience, defining terms of reference
- Planning and constructing a report, structure and content of business proposals
- Using mind-mapping and other techniques to instil some creativity and originality of thought - stimulate and inspire the reader
Unit 2
- Using a concise writing style, avoiding clichés and jargon whilst improving the flow for the reader
- How to construct a powerful message, clarifying arguments, remaining objective, anticipating objections, justifying recommendations and motivate to action
- Appreciate the importance of layout, charts, visuals and graphics whilst maintaining the flow and keeping on track
- Managing the process, keeping to time, remaining within scope, managing expectations, understanding the politics and championing the cause
Powerful Business Proposals | Persuading Your Audience Using Effective Presentation | Successful Copywriting for Marketers | Successful Writing | Successful Press Relations for PRs and Marketers