1 day short course - Date to be confirmed - Central London

Social Media - Buzz word or Revolution?

"Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship."
- Matt Dickman, technomarketer.typepad.com

If you are looking for a course to help you:

• further your knowledge of the Social Media platform
• talk knowledgeably and confidently to your peers and management about Social Media
• use Social Media to enhance your Marketing Mix

This is the course for you!

Course Overview

Social Media and Social Networking are having a greater impact on our lives than ever before - both socially and professionally. It cannot now be ignored as a major communication tool. Where did social media come from? Where is this going? Can this be successfully transferred into the Corporate Communications Mix?

The course will discuss how this can be done successfully and how to avoid the pitfalls that some organisations have come across. The course will discuss social media tools in detail, and how they can be used by organisations as marketing and PR tools.

If you are looking to include Social Media in your plans, you cannot afford to miss this course!

Who will benefit?

All marketing professionals wishing to improve their social media knowledge and / or looking to include Social Media within their communications plan.

Course Details

9.00	Registration and Coffee
9.30	Course Starts
10.00	Session 1 - The Growth and History of Social Media
11.30	Session 2 - The Basics What is Social Media? What is Social Networking? Communication - blogging, microblogging, social networking, social network aggregation Collaboration - wikis, social bookmarking, social news Multimedia - photography and art sharing, video sharing, livecasting, music and audio sharing, presentation sharing Distribution
1.00	LUNCH
1.30	Session 3 - Social Media and Business Social Media - just another extension to the Communications Mix? Consumer dynamics - a different voice? Managing Social Media
2.45	Session 5 - Social Media Tools Investigation of the main social media tools that are available and what the key pros and cons of each are.
3.30	Session 6 - The Future...
4.30	CLOSE

Course Details

Where	Central London
When	September 2010
Price (excl VAT)	£399 single person booked by 21st May £698 for two people booked by 21st May £449 single person booked after 21st May £798 for two people booked after 21st May £349* current and past OCOM students
Book Online

Our Trainer

Ian Williams gained a wealth of corporate marketing experience from 16 years of working for companies such as American Express, Santander and Smith & Nephew. In 2009 Ian Williams established his own consultancy business in the form of Jericho Consulting Limited as well as teaching for OxCom.

Although passionate about the use of social media, Ian shies away from referring to himself as an expert:
"There are a number of people out there who refer to themselves as 'social media experts', however with the technology still in its relative infancy and, at the same time, continuing to develop at such a rapid rate, I would consider this to be a dangerous claim. In fact, I would go as far as to say that there is currently no such thing as a social media expert! The most important thing with social media is to realise how much there is learn and how much further the industry is yet to develop.

Social Media is, without doubt, the most exciting development in marketing since the advent of search engine technology; however it is also one of the most dangerous too. Many IT professionals/ enthusiasts still don't appreciate that the arrival of social media doesn't now mean that everyone can be an expert marketer and many Marketers still don't appreciate that social media isn't simply a natural extension to the marketing communications mix. There is still an awful lot to be learnt!"

How to book