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Telemarketing for Sales and Appointments

Completed 2009

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Getting past the gatekeeper and smiling all the while!

Course Aims

The fist impression customers receive of your organisation is often on the telephone. Customer who are handled professionally will become loyal customers, but if handled badly will go elsewhere.

This course provides all staff with the skills and confidence to provide a professional, positive service on the telephone.

Who will benefit?

New and experienced sales staff, customer sales staff, outbound telemarketing staff, P.A.s , owner-managers and anyone needing to get an appointment for a sales visit.

Why should you attend?

  • To improve confidence in making outbound telesales calls.
  • To improve effectiveness of the telephone effort
  • To develop rapport and relationship with customers

Key Content

  • How to project a positive, confident and professional image over the telephone
  • The importance of first impressions
  • Opening the sale and how to build rapport
  • Probing and identifying real needs
  • How to guide and control the call
  • The use of appropriate language
  • Listening and questioning effectively
  • How to book appointments successfully
  • Objections; why they arise and how to handle them

Duration

9.30am till 4.30pm