Blogging for Business (2.5 credits)
Google has created an algorithm that rewards websites who regularly post fresh, relevant content, and punishes sites that post syndicated content, copied content or worse yet, nothing at all. Blogging is the best way to update a company’s website with pertinent and original content, while also creating an effective sales tool. This course will not just show you how to blog, but how to do it for businesses, in a marketing context, including how to choose topics, and how to effectively blog for measurable results. This hands-on course teaches why bloggingis important, how to navigate around WordPress, how to create and maintain a successful business blogging campaign, how to choose and write the material that will best suit your client or business, how to manage workflow, how to post in WordPress efficiently and effectively, what plugins to use, why you should respond to comments, and why it’s necessary to incorporate social media posting into your blogging strategy.
This unit is available as a One Day Short Course.
Blogging for Business is a unit of The Postgraduate Diploma in Social Media Studies and The Postgraduate Diploma in Digital Marketing.