Digital Analytics and Metrics (2 credits)
Effective Digital Marketing requires effective measurement. Explore online analytics and measurement principles that are keys to fully understanding the performance of websites, social media campaigns, mobile applications, online video, and many other online marketing investments. Learn how analytics can effectively identify the most profitable paths through your website, determine where visitors are navigating away from the site, and assess the metrics critical to achieving successful online marketing campaigns. The course will address the techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences and identifying the key performance indicators, which can drive proven business ROI.
This unit is available as a One Day Short Course.
Digital Analytics and Metrics is a unit of The Postgraduate Diploma in Digital Marketing.