Effective Email Marketing (1.5 credits)
Email marketing offers the opportunity to reach millions at a relatively low cost, and delivers the highest ROI of all direct marketing channels. Email marketing training is essential for direct marketing professionals in an agency or corporate marketing department, as well as small-business owners and Internet entrepreneurs. It also contains valuable insights for copywriters, graphic designers and IT specialists who create, code and send emails; database administrators who manage email lists; Customer service representatives who respond to inbound emails; and analysts who evaluate results. Gain the tools needed to test and optimise your email campaigns; from email capture to sales conversion.
This unit is available as a One Day Short Course.
Effective Email Marketing is a unit of The Postgraduate Diploma in Digital Marketing.