Mobile Marketing Strategy (2 credits)
Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organisations, businesses and brands talk to customers. A mobile strategy is now an essential part of the digital marketing toolbox. Gain a solid understanding of the mobile marketing landscape, examine the sector’s rapid evolution and consider current and future trends. Focusing on practical skills, cutting-edge case studies and hands-on exercises, you will leave with a thorough knowledge of the technologies and terminology of mobile and best practice guidelines.
You will be able to articulate the benefits and opportunities of a mobile strategy, including determining how this fits into a multi-channel approach, achieving stakeholder buy-in and design, and implementing and measuring a successful campaign.
This unit is available as a One Day Short Course.
Mobile Marketing Strategy is a unit of The Postgraduate Diploma in Digital Marketing.