Digital Marketing is an essential element for all marketing professionals and business people. The Postgraduate Diploma in Digital Marketing is designed to provide candidates with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers. Learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. You will also understand the value of and methods for determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour. Learn how to develop an Internet marketing strategy and plan with the goal of maximising your marketing budget.