Search Engine Marketing Strategy (1.5 credits)
Learn the technologies, techniques, and strategies required to achieve high rankings on search engines and why search engine marketing is one of the most cost-effective promotional strategies available. Both organic search engine optimisation practices and pay-per-click will be presented, enabling you to compare and contrast these strategies. Further more you will be able to understand how to select the best method and create an effective search engine marketing campaign to achieve your promotional goals.
This unit is available as a One Day Short Course.
Search Engine Marketing Strategy is a unit of The Postgraduate Diploma in Digital Marketing.