Social Media Measurement and Evaluation (1.5 units)
Social media is part of the marketing mix for many organisations today and provides them with unprecedented opportunities to engage stakeholders and consumers in direct ways. The unique nature of this medium and the disparate nature of the technologies requires a specific measurement and evaluation plan. This course will provide students with an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.
This unit is available as a One Day Short Course.
Social Media Measurement and Evaluation is a unit The Postgraduate Diploma in Digital Marketing.