Utilising and Integrating Social Media Channels (2 credits)
In this course students will explore and utilise techniques for integrating Social Media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools, which include Internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will learn how social media can be leveraged as a powerful alternative to traditional interruptive advertising. Students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.
This unit is available as a Short Online Course.
Strategic Social Media Planning is a unit of The Postgraduate Diploma in Social Media Studies and The Postgraduate Diploma in Digital Marketing.