Trailers: Strategic Marketing Planning:
Market Segmentation:
Marketing Accountability:
Key Account Management:
Key Account Management 6 minute trailer:
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£78.29 inc. VAT and delivery.
These Master Classes will qualify you for 4 hours of CPD from the Chartered Institute of Marketing, Category 9.
In this section of the video..
Professor Malcolm McDonald will help you to understand:
- What the key challenges to Key Account Management are and how the most successful companies respond to them
- How to develop the kind of synergy with your key customers that will enable the seller and the buyer together to create value in the market place
- How to produce strategic plans for your key customers
- How to avoid the price driven commodity trap
- How to ensure your Key Account Managers have the right skills
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Watch Malcolm speaking on:
* Strategic Marketing Planning
* Market Segmentation
* Marketing Accountability
* Key Account Management
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Telephone: 01865 515255 Email: janeyenquiries@oxfordcollegeofmarketing.ac.uk