Trailers: Strategic Marketing Planning:
Market Segmentation:
Marketing Accountability:
Key Account Management:
Market Accountability 6 minute trailer:
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These Master Classes will qualify you for 4 hours of CPD from the Chartered Institute of Marketing, Category 9.
In this section of the video..
How to assess whether your marketing strategies create or destroy shareholder value:
Professor Malcolm McDonald will explain to you how company valuation can be taken from an art to a science. You will learn why Marketing Due Diligence has important implications for four groups:
- Investors and their proxies
- A way to see through the smoke and mirrors of "investor relations"
- For boards and equivalents
- A way to prove your value creation to financiers
- For strategy makers
- A way to prove your value to the board
- For strategy implementers
- A way to prove your value to your boss!
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Watch Malcolm speaking on:
* Strategic Marketing Planning
* Market Segmentation
* Marketing Accountability
* Key Account Management
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Telephone: 01865 515255 Email: janeyenquiries@oxfordcollegeofmarketing.ac.uk