Trailers: Strategic Marketing Planning:
Market Segmentation:
Marketing Accountability:
Key Account Management:
Market Segmentation 6 minute trailer:
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These Master Classes will qualify you for 4 hours of CPD from the Chartered Institute of Marketing, Category 9.
In this section of the video..
Professor Malcolm McDonald will help you to understand:
- Not all customers in a broadly-defined market have the same needs
- Positioning is easy. Market segmentation is difficult. Positioning problems stem from poor segmentation
- Market Segmentation is fundamental to total corporate strategy
- Market Segmentation is too important to be left to the marketing department
- Senior management must focus on market segmentation
Watch Malcolm speaking on:
* Strategic Marketing Planning
* Market Segmentation
* Marketing Accountability
* Key Account Management
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