Trailers: Strategic Marketing Planning:
Market Segmentation:
Marketing Accountability:
Key Account Management:
Profit - the Role of World Class Strategic Marketing Planning, 6 minute trailer:
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These Master Classes will qualify you for 4 hours of CPD from the Chartered Institute of Marketing, Category 9.
In this section of the video..
Professor Malcolm McDonald will help you to understand:
- The challenges of planning and how world class companies deal with them
- The need for marketing planning
- How and where to begin
- How to get an overview of the total process
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Watch Malcolm speaking on:
* Strategic Marketing Planning
* Market Segmentation
* Marketing Accountability
* Key Account Management
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Telephone: 01865 515255 Email: janeyenquiries@oxfordcollegeofmarketing.ac.uk