Our Marketing Gateway Programme is a free,* preliminary course unique to the Oxford College of Marketing. This non-accredited, non-examined marketing gateway course will provide you with a fast-track overview of the core concepts and theories in marketing. It’s perfect for those who are relatively new to marketing or who want to revise the basics, before moving up a gear by undertaking the Diploma in Professional and Digital Marketing.

The course covers a range of topics including key marketing terminology and concepts, the marketing planning process, consumer behaviour and digital marketing techniques.

Marketing Gateway Programme
£50 +VAT

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Course Enquiry

Study Options and Start Dates

Virtual Classes

Distance Learning

The Marketing Gateway Programme can be studied through live virtual classes or through distance learning. Virtual classes usually go ahead a week before our main CIM courses start, whereas distance learning can be started at any time.

Next Virtual Class start date: w/c 20th September

*The course costs £50 + VAT which is fully refunded when you sign up for a full CIM course with us. The Marketing Gateway Programme is free for anyone studying CIM Diploma with us.

What’s Included

1 year access to learning material

Full access to our first-class learning platform

Downloadable podcasts

Unlimited support access

Three 3-hour virtual classes

What’s Involved

Student

Syllabus

The course will provide you with an understanding of the fundamentals of marketing and basic marketing theory. It will cover the following topics:

  • The role of marketing as a function and a philosophy
  • Changing buyer behaviour
  • The marketing planning process
  • The role and application of the marketing mix
  • Creating effective communications and communications planning
  • Undertaking marketing research and capturing information
  • Integrating traditional and digital marketing tools

Distance Learning
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

Virtual Classes
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

There are no formal entry requirements for undertaking this course.

Richard B.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Deborah R.
I did my CIM level 3 in Professional Marketing and it was very good. Really easy to access and use the resources. The customer service was great and were always really fast to answer any questions or issues. I would highly recommend.
E L.
Really helpful team, both tutors and college. Would recommend!
Flavian M.
Very helpful staff. Consistently proactive and transparent. The tutelage prepared me well and I passed Level 6 CIM Diploma with confidence in 2025.
Katie S.
I recently finished my studies for a level 6 digital marketing and have had a great experience with Oxford college of marketing. My only complaint is that you get a new tutor for each unit and each tutor was asking me to format my coursework in a different way from the last which was quite time consuming and had me worried at times that I had formatted the previous unit wrong. This was only a minor part of my course however and everything else was great from the platform used, support, webinars, downloads and more. I loved how it was manageable to balance with my work which meant I could stay in full-time work during my studies.
Silvia C.
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Astanos A.
I'm studying the level 6 diploma (distance learning) and the help i have received fron the tutors has been very professional. I look forward to finishing my last two units
Sarah W.
I have just completed my Level 7 Marketing Leadership Programme with OXCOM (MBA equivalent) and couldn't rate them highly enough. I have completed 2 courses with this study centre and they are brilliant. The tutors are great, they push you to do the best you can and challenge you when they know you have more to give. The courses are tough, you really have to apply yourself - it's not something to take on half-heartedly. But if you throw yourself into it they will support you right to the end. The course materials are thorough and the recommended reading was great too. I honestly learnt so much with them. I am thrilled to have passed with distinction. Couldn't recommend them enough.
anastasia H.
As someone who’s never been a big fan of studying, I’ve been surprised by how much I’m enjoying my Level 4 Professional Digital Marketing Certification with Oxford College of Marketing. The course is clear, practical and easy to fit around a busy schedule. The tutors are friendly and supportive, always wanting you to succeed. I’ve learned so much already and feel far more confident in my skills. I couldn’t recommend them enough!
Alexa C.
I recently completed my CIM Diploma and had a great experience with Oxford College of Marketing. The course information was comprehensive and tutors great throughout, knowledgeable, and so helpful when preparing for my exams. An excellent experience all round and really appreciate all the help I received to get here. Thank you so much!
Jennifer L.
Good customer contact and they were entirely virtual in lockdown, so was this not curtail them. Very responsive student support.
L K.
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
Warren F.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes. During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module. It's an excellent education service which I would definitely recommend.
Daniel Y.
This review is way long overdue, I recommend anyone who is interested in a career in marketing or a business related career to take the opportunity to study at the Oxford College of Marketing, I enjoyed my time studying my CIM course, with the great online facilities and quality tutoring and course material this establishment provided.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Alex T.
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR and ISP courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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