I knew I wanted to continue my studies after university and aspired to become a chartered marketer, therefore I decided to complete the Professional Diploma in Marketing with the Chartered Institute of Marketing (CIM).
It was a challenge having a full-time job and studying at the same time, but I learned so much from the experience. It was more than just a course, as I learned valuable insights from the experience of the tutor and my peers. This led to me being much more curious and innovative with my marketing approach and inspired my passion for making marketing measurable.
A few years later I joined a US-based multi-national healthcare organisation in an international marketing role, which was then acquired by well-known global corporation 3M – a company known for investing in marketing talent – and it was not long before I was completing the Postgraduate Diploma in Marketing. By this time, I was already a certified chartered marketer and very dedicated to my continued professional development, so it was a natural progression.
This time I opted for distance learning with the Oxford College of Marketing (OXCOM) which involved intensive weekends and support from a tutor. The online resources provided by both OXCOM and CIM were comprehensive, and really helped me deepen my understanding.
I achieved the highest mark globally in the Analysis and Decision (A&D) module – the only ‘A’ grade achieved in that exam board, for which I received the prestigious “Top Student” Award from the CIM. This was really the pinnacle moment in my CIM journey as everything I had learned in my studies and career really came together and I knew that the hard work had paid off. And as someone who prefers vocational course work to time pressured exams, this was an extra special achievement.
So, what’s next? Well, I am planning to start the teaching CIM students to hopefully pass on my experience to the next generation of marketing leaders. Who knows maybe I will even be back as a student myself one day, after all there is always something new to learn!