If you are new to sales and wish to gain a formal practical qualification demonstrating your knowledge, skills, behaviours and competence of working in a sales professional role, the APS Certificate in Sales Professionalism course could be right for you. The qualifications are suitable for individuals working in, or hoping to work in, a variety of selling and sales representative roles, with selling to clients, customers and businesses as a major component of their role.

By achieving the qualification learners will cover the required essentials of selling and sales representation at this level. The core units cover the extremely important areas of; product knowledge, winning business, proposals and negotiation, sales presentations and selling.

To achieve the Certificate in Sales Professionalism, delegates must successfully complete the following units:

  • Undertake sales presentations and demonstrations

  • Negotiating, handling objections and closing sales

  • Generating new opportunities and prospects

  • Monitor products/services for cross-selling and up-selling

Course Details

Entry Requirements

This level of study is perfect for those who are in their first sales role or who are aspiring to work in a sales environment. Delegates to not have to have any formal training to start studying at this level.

What will you learn?

With the Certificate in Sales Professionalism, you will undertake four compulsory units and will be able

Undertake sales presentations and demonstrations

  • Be able to establish required elements of sales presentations / demonstrations
  • Be able to develop sales presentations / demonstrations
  • Be able to deliver sales presentations / demonstrations

Negotiating, handling objections and closing sales

  • Be able to plan for negotiations, handling objections and closing the sale
  • Be able to handle and deal with objections
  • Be able to negotiate with customers for mutual benefit
  • Be able to appropriately close the sale

Generating new opportunities and prospects

  • Be able to contact prospects for lead generation
  • Understand and gain prospects interest in sales opportunities
  • Be able to establish prospects desire through features and benefits
  • Be able to convert prospects and qualify leads

Monitor products/services for cross-selling and up-selling

  • Be able to review sales delivery progress
  • Be able to complete sales delivery procedures
  • Be able to use sales delivery information for cross-selling and up-selling

How long will the course take?

The Certificate in Sales Professionalism can be completed in 3 – 6 months if delegates are working full time and studying part time.

What is included in the fee?

When you sign up for the Certificate or the full Diploma, you will receive the following:-

  • Online access to the academic material via our Online Learning system
  • Access to our online, email and telephone support team
  • Personal Assignment tutor with telephone and email support

As part of your support, we will pay for your  APS Membership and assessment fees for your first year of study.

Free access to:

  • Free access to the Marketing Foundation Programme worth £200, to give you a basic marketing theory overview
  • Free access to the Customer Experience Award of the Certificate in Professional Marketing qualification
“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.