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The Certificate in Professional & Digital Marketing is suitable for those in junior marketing roles or those looking to move into the field. This Level 4 marketing qualification provides a detailed understanding of marketing at a tactical level, encompassing fundamental principles, responsible practices and campaign planning.
The CIM Marketing Certificate takes approximately 12 months to complete and upon completion, you will be eligible to study the Level 6 CIM Diploma. If you undertake one additional module, you will gain the CIM Extended Certificate in Professional & Digital Marketing.
Certificate in Professional & Digital Marketing
From £1850 +VAT
Study Options and Start Dates
The Certificate in Professional & Digital Marketing modules can be studied in any order. If you choose Face to Face Learning or Virtual Learning, there will be various start times throughout the year. If you wish to study via Distance Learning, you will be able to start at any time.
Next Virtual Class start date: w/c 28th September
Next 2 Day Class start date: 30th September
Next 5 Day Intensive course: 14th September
What’s Included
Up to 3 years of support to complete your course
Free Project Management course
Interest-free payment options
Mock exam and revision sessions
Unlimited support access
What’s Involved
To gain the Certificate in Professional & Digital Marketing, you will need to complete four modules. There are two route you can take to completing your qualification, depending on the combination of modules you choose.

Marketing Impact (mandatory module)
This module focuses on the role of marketing in an organisation. You will cover key fundamental concepts, exploring the marketing environment, digital-age consumer behaviour, market research, and planning processes.
Responsible Marketing (elective module)
This module explores the growing importance of responsible marketing, highlighting the scrutiny on brands regarding diversity, inclusion, and sustainability.
Planning Integrated Campaigns (elective module)
This module will give you the knowledge and skills to craft integrated marketing campaigns across diverse channels, assessing their effectiveness.
Content Marketing (elective module)
This module explores the importance of marketing content for digital channels and how to successfully create content to support marketing goals and audience needs.
Search Engine Optimisation (elective module)
The Search Engine Optimisation module focuses on the importance of search engine marketing as part of an organisation’s marketing activities, learning about both paid search and SEO best practices.
Social Media Marketing (elective module)
This module will develop your knowledge and skills to create effective social media activities, utilising a range of social media channels and producing suitable content to support marketing goals.
MarTech (elective module)
This module explores how MarTech, including AI, can be used across the customer journey to support the marketing activities and building customer relationships.
To gain the Extended Certificate in Professional & Digital Marketing, you will need to complete a fifth module of your choice. You will receive a 10% discount on this additional module.
If you’ve completed a recognised accredited degree within the last five years, you may be eligible for exemptions for selected modules. Find out more.
Each CIM Certificate module is assessed by an online multiple-choice exam.
The mandatory Marketing Impact module examination lasts 2 hours and consists of 70 questions, while all other module exams last 90 minutes and contain 45 questions.
The pass mark is 60%.
Distance Learning
From £1850 +VAT
Virtual Classes
From £2740 +VAT
Face to Face
From £2900 +VAT
Virtual Intensive Course
From £2850 +VAT plus CIM Fees of £585.00
Face to Face Intensive Course
From £3,000 +VAT plus CIM Fees of £585.00
We provide payment plans to suit most students.
Please note: Prices do not include your CIM membership or assessment fees.
We offer regular start dates throughout the year. Browse our upcoming timetables below.
CIM Level 4 Certificate in Professional and Digital Marketing Route 1
| Start month | Timetable |
|---|---|
| September 2026 | View the September 2026 timetable |
| November 2026 | View the November 2026 timetable |
| January 2027 | View the January 2027 timetable |
| March 2027 | View the March 2027 timetable |
| May 2027 | View the May 2027 timetable |
| July 2027 | View the July 2027 timetable |
CIM Level 4 Certificate in Professional and Digital Marketing Route 2
| Start month | Timetable |
|---|---|
| September 2026 | View the September 2026 timetable |
| November 2026 | View the November 2026 timetable |
| January 2027 | View the January 2027 timetable |
| March 2027 | View the March 2027 timetable |
| May 2027 | View the May 2027 timetable |
| July 2027 | View the July 2027 timetable |
The Certificate in Professional Marketing is a Level 4 qualification equivalent to a foundation degree. We recommend that you have one of the following requirements before studying at this level:
- Level 3 qualification
- A degree in any subject
- 6 months to a year’s marketing or work experience
Try our online learning system for free!
Our online learning platform provides study support for anyone undertaking CIM, CIPR and ISP courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.
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