CIM Virtual Open-Evening on 4th November 2021
Ready to start your journey towards gaining a CIM marketing qualification? Find out more about our CIM courses at our Virtual Open-Evening on 4th November at 5pm (BST).
During this interactive session, you’ll learn more about CIM qualifications and studying with us – plus our friendly team will be on hand to answer any questions you might have.
Free Project Management Qualification
For all delegates who apply for their full course and pay (or start their payment plans) before 31st October 2021, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management.
The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £168.
Contact us for more information!
We are also pleased to announce that the Oxford College of Marketing has teamed up with the National Union of Students to offer all students studying with us the opportunity to register for a Totum Card.
Campaign planning is an important part of a marketing role. This mandatory module will enable you to gain the knowledge and skills to plan and implement successful campaigns, using a variety of online and offline media. You will learn how to undertake a situation analysis to frame your campaign as well as how then to set suitable campaign objectives. The module will also provide you with the skills to implement and monitor campaign success. This unit is assessed by assignment.
Applied Marketing is a mandatory module across both the Certificate in Professional Marketing and Certificate in Professional Digital Marketing. The module is designed to provide students with a knowledge of the role marketing plays within an organisation as well as enabling you to understand key marketing concepts and theory. You will gain an understanding of how to apply the marketing mix in a range of scenarios and how it can be adapted to suit customer needs and business goals.
This is an elective module for the Certificate in Professional Marketing. This assignment-based unit will enable you to gain an understanding of changing consumer behaviour and how to create a customer experience to meet buyer needs. You will gain an in-depth understanding of the customer journey as well as how to measure and monitor it to make improvements in the future.