If you are working in a marketing support role or aspire to have a career in Marketing, the Certificate in Professional Marketing may be the qualification for you. The majority of students that undertake this course are marketing assistants and marketing executives or are working in roles which encompasses elements of marketing. Before you decide on any of our courses, contact us so we can check this is the best level for you.
This qualification is designed to help you gain an understanding of the role of marketing at a tactical level. The Certificate in Professional Marketing will enable you to develop the skills to plan successful marketing campaigns as well as design a customer experience to meet increasingly demanding customers.
Distance Learning
- Virtual Classes £1900 +VAT
- Face-to-face Learning £2030 +VAT
Planning Campaigns
Campaign planning is an important part of a marketing role. This mandatory module will enable you to gain the knowledge and skills to plan and implement successful campaigns, using a variety of online and offline media. You will learn how to undertake a situation analysis to frame your campaign as well as how then to set suitable campaign objectives. The module will also provide you with the skills to implement and monitor campaign success. This unit is assessed by assignment.
Applied Marketing
Applied Marketing is a mandatory module across both the Certificate in Professional Marketing and Certificate in Professional Digital Marketing. The module is designed to provide students with a knowledge of the role marketing plays within an organisation as well as enabling you to understand key marketing concepts and theory. You will gain an understanding of how to apply the marketing mix in a range of scenarios and how it can be adapted to suit customer needs and business goals.
Customer Insights
This is an elective module for the Certificate in Professional Marketing. This assignment-based unit will enable you to gain an understanding of changing consumer behaviour and how to create a customer experience to meet buyer needs. You will gain an in-depth understanding of the customer journey as well as how to measure and monitor it to make improvements in the future.