The CIM Digital Diploma in Professional Marketing is a level 6 (degree level) qualification and is the CIM professional standard in Digital Marketing.

If you have already completed the CIM Diploma in Professional Marketing, with the Digital Strategy elective, you will have an exemption for the Digital Strategy unit of the CIM Digital Diploma in Professional Marketing. This means you can gain the CIM Digital Diploma in Professional Marketing by completing only two assignment-based units.

The CIM have updated their syllabus for September 2019. For details regarding the new syllabus please go to The Diploma in Professional Digital Marketing. The current syllabus is valid until the December 2020 assessment board. If you are part way through your qualification, it may be possible for you to transfer to the new syllabus. If you wish to talk to an advisor regarding your options, please email or call +44 1865 515255.

Distance Learning

  • Blended Learning £2,190 +VAT
  • Single Module Distance Learning £450.00 +VAT


Digital Strategy 100%
Driving Digital Experience 100%
Managing Digital Channels 92%

The qualification will consist of 3 modules:

Digital Strategy

This Level 6 award provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Driving Digital Experience

This unit will enable you to understand how to develop and implement digital strategy as part of a marketing plan. You will learn how to successfully undertake an audit of the disruptive digital marketing environment and the strategic implications in delivering organisational objectives. The module will provide you will the skills to develop strategic recommendations as well as a suitable digital marketing mix. Finally, you will learn how to implement the recommended strategy and how to measure success.

Managing Digital Channels

This module will provide you with an in-depth knowledge of digital channels at a strategic level. It is designed to enhance your knowledge and skills in assessing and selecting the right digital channels as well as how they can be managed in practice. You will learn how to create a plan to successfully optimise digital channels as well as how to measure any improvement on ROI.

Course Details

Entry Requirements

The Digital Diploma in Professional Marketing is a degree level qualification and is designed for marketers who are working at a strategic level or wish to move up to working at a strategic level. Most delegates at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Certificate in Professional Marketing. It is also very useful for delegates to have at least two years of marketing experience and are working in a marketing environment. For delegates who have not studied marketing before, or wish to revise basic marketing theory, Oxford College of Marketing has developed a two-day intensive course (available face to face or online) which is available free of charge. For more information, please see the Marketing Gateway Programme.

Please contact us to discuss if the Diploma in Professional Marketing is the most suitable course for you.

Course Start Dates

The Digital Diploma in Professional Marketing modules can be studied in any order. For classroom-based courses, delegates can start in September, January, April and July, while online distance learning can be started at any time.

Study Options

The Digital Diploma in Professional Marketing is available via intensive weekends combined with distance learning, part time weekly classes and via online distance learning. We have payment plans to suit most students and although there are no College registration fees, you will need to budget for CIM membership and exam fees.  For more details please contact us.

You can start the Digital Diploma on any unit, so for classroom-based courses, delegates can start in September, January and April. Online distance learning can be started at any time.

Part-time Evenings
Brighton : Oxford : Reading : London : London BridgeCity of London : CroydonUxbridgeHigh Wycombe : Bournemouth : Bristol

Intensive Weekends
Liverpool : Gatwick :  Reading : London : London BridgeMilton Keynes : Sheffield : Hull : Birmingham : Maidstone

Online Distance Learning


The Digital Diploma in Professional Marketing course starts from £450.00 per unit for online distance learning and £730 per unit for face-to-face classes. This does not include your CIM membership or assessment fees but does include support and study material access for 3 years.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.