The new CIM Digital Diploma in Professional Marketing is a level 6 (degree level) qualification and is the new CIM professional standard in Digital Marketing.

If you have already completed the CIM Diploma in Professional Marketing, with the Digital Strategy elective, you will have an exemption for the Digital Strategy unit of the CIM Digital Diploma in Professional Marketing. This means you can gain the CIM Digital Diploma in Professional Marketing by completing only two assignment based units.

Distance Learning

  • Blended Learning £2,070 +VAT
  • Single Module Distance Learning £450.00 +VAT

Results for Digital Strategy

Digital Strategy 92%

The qualification will consist of 3 modules;

Digital Strategy

This Level 6 award provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Driving Digital Experience


  • Customer insight, research
  • Customer journey across lifecycle
  • Strategic positioning
  • Digital transformation & managing organisational change
  • Building digital capability & culture
  • Digital trends and tools
  • Analytics, setting goals and building measurement framework
  • User experience

Managing Digital Channels


  • Managing channels and setting goals
  • Search marketing including SEO and PPC
  • Managing Campaigns
  • Analytics
  • Budgeting for channels
  • Social media & community management (paid, owned and earned)
  • Email and marketing automation
  • Legal and data protection

Entry Requirements

The Digital Diploma in Professional Marketing is a degree level qualification and is designed for marketers who are working at a strategic level or wish to move up to working at a strategic level. Most delegates at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Certificate in Professional Marketing. It is also very useful for delegates to have at least two years of marketing experience and to be working in a marketing environment. For delegates who have not studied marketing before, or wish to revise basic marketing theory, Oxford College of Marketing has developed a two day intensive course (available face to face or online) which is available free of charge to all delegates. For more information, please see the Marketing Gateway Programme.

Please contact us to discuss if the Diploma in Professional Marketing is the most suitable course for you.

Course Start Dates

The Diploma level can be started on any unit, so for classroom based courses, delegates can start in September, January, April and July. Online distance learning can be started at anytime.


Diploma level courses start from £450.00 per unit for online distance learning and £690 per unit for face to face classes. This does not include your CIM membership or assessment fees but does include support and study material access for 3 years.

Study Options

The Digital Diploma in Professional Marketing is available via intensive weekends combined with distance learning, part time weekly classes and via online distance learning. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees.  For more details please contact us.

The Digital Diploma level can be started on any unit, so for classroom based courses, delegates can start in September, January and April. Online distance learning can be started at anytime.

Part-time Evenings
Brighton : Oxford : Reading : London : London BridgeCity of London : CroydonUxbridgeHigh Wycombe : Bournemouth

Intensive Weekends
Liverpool : Gatwick :  Reading : London : London BridgeMilton Keynes : Sheffield : Hull : Birmingham : Bristol

Online Distance Learning

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Apply Online

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here