The Diploma in Professional Digital Marketing is a Level 6 Digital Marketing Course (equivalent to an undergraduate degree). The qualification provides the latest professional standard for digital marketing.
This qualification will ensure you are up-to-date on the latest digital marketing thinking and be able to apply these to your own digital strategy. The Diploma in Professional Digital Marketing will enable you to develop practical skills in managing digital marketing operations from a strategic perspective. It is suitable for those who wish to be a digital expert and move into a mid-management position.
If you have previously completed the CIM Diploma in Professional Marketing (2019 syllabus), you will be exempt from the Marketing & Digital Strategy module from the Diploma in Professional Digital Marketing. This means you can gain this qualification by completing just two assignment-based modules.
Distance Learning
- Virtual Classes £2100.00 +VAT
- Face-to-face Learning £2300 +VAT
Diploma in Professional Digital Marketing Results
Course Structure
The qualification is made up of three mandatory modules; Marketing & Digital Strategy, Digital Optimisation and The Digital Customer Experience. Units can be studied in any order. You can download the full syllabus here.
Each module is assessed by a work-based assignment and you will work with an experienced personal tutor during this time. They will guide you through the assessment process and our study timetable, answering any questions you have. Your personal tutor will review your assessment tasks, providing you with detailed feedback on an initial plan and a draft, before your final submission of your work to the CIM.
Marketing and Digital Strategy
This module is part of both this qualification and the CIM Diploma in Professional Marketing. The unit will facilitate you in the creation of strategic marketing plans through providing an introduction to contemporary frameworks and practices. It focuses on the key stages of the planning process, including undertaking a marketing audit, setting objectives through to strategy creation, tactics and resource planning. You will also see how digital strategy and channels can be integrated into this process too.
Digital Optimisation
This module will enable you to develop the knowledge and skills to successfully optimise the performance of digital marketing channels. You will understand how to interpret detailed insights from the digital marketing environment and how these can then be used to create an effective conversion optimisation plan. The module also focuses on analytics and metrics to assist in analysing the optimisations undertaken.
The Digital Customer Experience
This unit is a mandatory module for this qualification and can also be studied as an elective unit for the CIM Diploma in Professional Marketing. The Digital Customer Experience module will provide you with the knowledge needed to improve and enhance the customer journey as well as managing the digital channels used within it. You will enhance your knowledge of changing consumer behaviour and develop the skills to select suitable channels to meet customer needs. The module will enable you to create an appropriate customer experience for your organisation, that considers the company’s abilities and wider legislation.