The Diploma in Professional Digital Marketing is a Level 6 qualification (equivalent to an undergraduate degree). Updated for 2019, the qualification provides the latest professional standard for digital marketing.

This qualification will ensure you are up-to-date on the latest digital marketing thinking and be able to apply these to your own digital strategy. The Diploma in Professional Digital Marketing will enable you to develop practical skills in managing digital marketing operations from a strategic perspective. It is suitable for those who wish to be a digital expert and move into a mid-management position.

If you have previously completed the CIM Diploma in Professional Marketing (2019 syllabus), you will be exempt from the Marketing & Digital Strategy module from the Diploma in Professional Digital Marketing.  This means you can gain this qualification by completing just two assignment-based modules.

Distance Learning

£1,350+VAT
  • Blended Learning £2,190 +VAT
  • Single Module Distance Learning £450.00 +VAT

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For all delegates who apply and pay (or start their payment plans) for their course before 31st December 2019, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £135. Contact us for more information!

Diploma in Professional Digital Marketing Results

Diploma in Professional Digital Marketing 98%

Course Structure

The qualification is made up of three mandatory modules; Marketing & Digital Strategy, Digital Optimisation and The Digital Customer Experience. Units can be studied in any order. You can download the full syllabus here.

Each module is assessed by a work-based assignment and you will work with an experienced personal tutor during this time. They will guide you through the assessment process and our study timetable, answering any questions you have. Your personal tutor will review your assessment tasks, providing you with detailed feedback on an initial plan and a draft, before your final submission of your work to the CIM.

Marketing and Digital Strategy

This module is part of both this qualification and the CIM Diploma in Professional Marketing. The unit will facilitate you in the creation of strategic marketing plans through providing an introduction to contemporary frameworks and practices. It focuses on the key stages of the planning process, including undertaking a marketing audit, setting objectives through to strategy creation, tactics and resource planning. You will also see how digital strategy and channels can be integrated into this process too.

Digital Optimisation

This module will enable you to develop the knowledge and skills to successfully optimise the performance of digital marketing channels. You will understand how to interpret detailed insights from the digital marketing environment and how these can then be used to create an effective conversion optimisation plan. The module also focuses on analytics and metrics to assist in analysing the optimisations undertaken.

The Digital Customer Experience

This unit is a mandatory module for this qualification and can also be studied as an elective unit for the CIM Diploma in Professional Marketing. The Digital Customer Experience module will provide you with the knowledge needed to improve and enhance the customer journey as well as managing the digital channels used within it. You will enhance your knowledge of changing consumer behaviour and develop the skills to select suitable channels to meet customer needs. The module will enable you to create an appropriate customer experience for your organisation, that considers the company’s abilities and wider legislation.

Course Details

Entry Requirements

The Diploma in Professional Digital Marketing is a degree-level qualification and is designed for marketers who are currently working at an operational marketing management level or aspire to do so.

Most delegates studying at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Certificate in Professional Marketing. Many of our students find it useful to have at least two years’ experience in marketing and currently working within a marketing role.

For delegates who have not studied marketing before or wish to refresh their knowledge of basic marketing theory, we have developed a two-day intensive course (available face-to-face or online) which is available free of charge to everyone. For more information, please see the Marketing Gateway Programme.

Get in touch with us today to see whether the Diploma in Professional Digital Marketing is the most suitable course for you.

Course Start Dates

The Diploma in Professional Digital Marketing modules can be studied in any order. For classroom-based courses, delegates can start in September, January, April and July, while online distance learning can be started at any time.

Pricing

The Level 6 Diploma courses start from £450.00 per module for online distance learning and £730.00 per module for face-to-face classes. This does not include your CIM membership or assessment fees but does include support and access to study materials for 3 years.

The College also offer payment plans to suit most students.

Study Options

The Diploma in Professional Digital Marketing can be studied via intensive weekends combined with distance learning (blended learning), part-time weekly classes or through online distance learning.

The modules that encompass the Diploma in Professional Digital Marketing can be studied in any order. For class-based learning, students can start in September, January and April. Online distance learning can be started at any time.

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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.