Diploma in Professional Digital Marketing

For all delegates who apply for their full course and pay (or start their payment plans) before 30th April 2020, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £168. Contact us for more information!

The qualification is made up of three mandatory modules; Marketing & Digital Strategy, Digital Optimisation and The Digital Customer Experience. Units can be studied in any order. You can download the full syllabus here.

Each module is assessed by a work-based assignment and you will work with an experienced personal tutor during this time. They will guide you through the assessment process and our study timetable, answering any questions you have. Your personal tutor will review your assessment tasks, providing you with detailed feedback on an initial plan and a draft, before your final submission of your work to the CIM.

This module is part of both this qualification and the CIM Diploma in Professional Marketing. The unit will facilitate you in the creation of strategic marketing plans through providing an introduction to contemporary frameworks and practices. It focuses on the key stages of the planning process, including undertaking a marketing audit, setting objectives through to strategy creation, tactics and resource planning. You will also see how digital strategy and channels can be integrated into this process too.

This module will enable you to develop the knowledge and skills to successfully optimise the performance of digital marketing channels. You will understand how to interpret detailed insights from the digital marketing environment and how these can then be used to create an effective conversion optimisation plan. The module also focuses on analytics and metrics to assist in analysing the optimisations undertaken.

This unit is a mandatory module for this qualification and can also be studied as an elective unit for the CIM Diploma in Professional Marketing. The Digital Customer Experience module will provide you with the knowledge needed to improve and enhance the customer journey as well as managing the digital channels used within it. You will enhance your knowledge of changing consumer behaviour and develop the skills to select suitable channels to meet customer needs. The module will enable you to create an appropriate customer experience for your organisation, that considers the company’s abilities and wider legislation.