The Diploma in Professional Digital Marketing is a Level 6 Digital Marketing Course (equivalent to an undergraduate degree). The qualification provides the latest professional standard for digital marketing.

This qualification will ensure you are up-to-date on the latest digital marketing thinking and be able to apply these to your own digital strategy. The Diploma in Professional Digital Marketing will enable you to develop practical skills in managing digital marketing operations from a strategic perspective. It is suitable for those who wish to be a digital expert and move into a mid-management position.

If you have previously completed the CIM Diploma in Professional Marketing (2019 syllabus), you will be exempt from the Marketing & Digital Strategy module from the Diploma in Professional Digital Marketing.  This means you can gain this qualification by completing just two assignment-based modules.

Distance Learning

  • Virtual Classes £2100.00 +VAT
  • Face-to-face Learning £2300 +VAT

CIM Virtual Open-Evening

Ready to start your journey towards gaining a CIM marketing qualification? Find out more about our CIM courses at our Virtual Open-Evening on the 2nd March 2023 at 5pm BST.
During this interactive session, you’ll learn more about CIM qualifications and studying with us – plus our friendly team will be on hand to answer any questions you might have.

Free Project Management Qualification

All delegates who choose to undertake their CIM or CIPR qualifications with us, will have the option of studying a free project management qualification as well. Delegates can choose between either the APM Project Fundamentals Qualification* (PFQ), the AgilePM Foundation or the PRINCE2 Foundation.

These courses provide a great introduction to project management skills, which tie in nicely to wider marketing roles. If you would like to gain the full project management qualification, you will just need to pay the assessment and/or book fees associated with your chosen course.

Diploma in Professional Digital Marketing Results

Diploma in Professional Digital Marketing 98%

Course Structure

The qualification is made up of three mandatory modules; Marketing & Digital Strategy, Digital Optimisation and The Digital Customer Experience. Units can be studied in any order. You can download the full syllabus here.

Each module is assessed by a work-based assignment and you will work with an experienced personal tutor during this time. They will guide you through the assessment process and our study timetable, answering any questions you have. Your personal tutor will review your assessment tasks, providing you with detailed feedback on an initial plan and a draft, before your final submission of your work to the CIM.

Marketing and Digital Strategy

This module is part of both this qualification and the CIM Diploma in Professional Marketing. The unit will facilitate you in the creation of strategic marketing plans through providing an introduction to contemporary frameworks and practices. It focuses on the key stages of the planning process, including undertaking a marketing audit, setting objectives through to strategy creation, tactics and resource planning. You will also see how digital strategy and channels can be integrated into this process too.

Digital Optimisation

This module will enable you to develop the knowledge and skills to successfully optimise the performance of digital marketing channels. You will understand how to interpret detailed insights from the digital marketing environment and how these can then be used to create an effective conversion optimisation plan. The module also focuses on analytics and metrics to assist in analysing the optimisations undertaken.

The Digital Customer Experience

This unit is a mandatory module for this qualification and can also be studied as an elective unit for the CIM Diploma in Professional Marketing. The Digital Customer Experience module will provide you with the knowledge needed to improve and enhance the customer journey as well as managing the digital channels used within it. You will enhance your knowledge of changing consumer behaviour and develop the skills to select suitable channels to meet customer needs. The module will enable you to create an appropriate customer experience for your organisation, that considers the company’s abilities and wider legislation.

Course Details

Gain An Additional CIM Qualification

Delegates have the opportunity to gain additional CIM Diploma qualifications based on the modules completed.
Find out more here

Entry Requirements

The Diploma in Professional Digital Marketing is a degree-level qualification and is designed for marketers who are currently working at an operational marketing management level or aspire to do so.

Most delegates studying at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Certificate in Professional Marketing. Many of our students find it useful to have at least two years’ experience in marketing and currently working within a marketing role.

For delegates who have not studied marketing before or wish to refresh their knowledge of basic marketing theory, we have developed an intensive course, which is available through live virtual classes or via distance learning. Our Marketing Gateway Programme is available free of charge to everyone.

Course Start Dates

The Diploma in Professional Digital Marketing modules can be studied in any order. For classroom-based courses, delegates can start in September, January, April and July, while online distance learning can be started at any time.


The Level 6 CIM Diploma in Professional Digital Marketing starts from £450.00 + VAT per module for distance learning, £700.00+ VAT per module for virtual-learning, and £766.66 + VAT per module for classroom-based learning.

Please Note: The course costs do not include the CIM membership or assessment fees. However, we do provide support and access to all the course materials for up to 3 years.

We also offer payment plans to suit most students. Please contact us for more information.