The Diploma in Professional Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective.

If you are responsible for managing the marketing process at an operational level, moving into a mid-level marketing position, looking to build on knowledge gained at Certificate level or wanting a greater business understanding of marketing management, this level will probably be for you.

All Diploma level delegates will have access to the free Marketing Gateway Programme which covers basic marketing theory over a two-day course or online.

Before making up your mind, do contact us so we can check that this is the best level for you.

Distance Learning

  • Blended Learning £2,190 +VAT
  • Single Module Distance Learning £450.00 +VAT
  • Analyse an organisation’s current and future internal and external environment

  • Develop a strategic marketing plan to realise organisational objectives

  • Manage resources to deliver the strategic marketing plan

  • Monitor, measure and adapt the marketing plan for continuous improvement

The CIM have updated their syllabus for September 2019. For details regarding the new syllabus please go to The Diploma in Professional Marketing. The current syllabus is valid until the December 2020 assessment board. If you are part way through your qualification, it may be possible for you to transfer to the new syllabus. If you wish to talk to an advisor regarding your options, please email or call +44 1865 515255.

Diploma in Professional Marketing Results

Strategic Marketing 96%
Mastering Metrics 97%
Driving Innovation 100%
Digital Strategy 100%

Course Details

Course Structure

The course is assessed via three modules; two of which are mandatory (Strategic Marketing and Mastering Metrics) and two elective modules (Driving Innovation and Digital Strategy) of which delegates must complete one. For syllabus details please click here.

Mandatory Modules

Strategic Marketing – assessed by a 3 hour examination based on a pre-prepared marketing plan

Mastering Metrics – assessed by a work-based assignment

Elective Modules of which one must be taken:

Driving Innovation – assessed by a work-based assignment

Digital Strategy – assessed by a work-based assignment

There are three assessment boards each year in December, April and July. You will need to book your examinations directly with CIM at an exam centre convenient to you. For students wishing to take the examination outside the UK, there may be an extra local charge. There are strict booking deadlines enforced by CIM, but the College will remind you of these.

For the Marketing Strategy module, you will be asked to submit homework and complete a mock exam so that you are fully prepared for the examination. You will receive feedback from your assigned personal tutor on your pre-prepared marketing plan and your mock exam. The marketing plan is then taken into the examination to help you answer the questions and is worth 40% of the marks.

For assignment-based units (Mastering Metrics, Driving Innovation and Digital Strategy), you will work with an experienced personal tutor who will guide you through the process, answer your queries and provide feedback on your initial plan and draft of your assignment. You will also need to work to an internal timetable so we can review your work before submission to CIM. Your assignment will need to show evidence that you have reached the learning outcomes via a selection of tasks.

Entry Requirements

The Diploma in Professional Marketing is a degree level qualification and is designed for marketers who are working at a strategic level or wish to move into a management position. Most delegates at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Certificate in Professional Marketing. It is also very useful for delegates to have at least two years of marketing experience and to be working in marketing.

For delegates who have not studied marketing before, or wish to revise basic marketing theory, Oxford College of Marketing has developed a two day intensive course (available face-to-face or online) which is available free of charge to all delegates. For more information, please see the Marketing Gateway Programme.

Please contact us to discuss if the Diploma in Professional Marketing is the most suitable course for you.

Course Start Dates

The Diploma level can be started on any unit, so for classroom-based courses, delegates can start in September, January, April and July. Online distance learning can be started at any time.

Study Options

The Diploma in Professional Marketing is available via intensive weekends combined with distance learning, part time weekly classes and via online distance learning. The full Diploma in Professional Marketing course starts at £1,290. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees.  For more details please contact us.

The Diploma level can be started on any unit, so for classroom-based courses, delegates can start in September, January and April. Online distance learning can be started at any time.


Diploma level courses start from £450.00 per unit for online distance learning and £730 per unit for face to face classes. This does not include any CIM membership or assessment fees but does include support and study material access for 3 years.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.