The Diploma in Professional Marketing is for individuals who wish to develop their strategic marketing knowledge and management capabilities. This qualification will enable you to build the skills in order to progress as a Marketing Manager or wider mid-level marketing position.

The Diploma in Professional Marketing is a Level 6 qualification and is the equivalent to an undergraduate degree. The qualification is aimed at marketers working in supervisory, operational or management roles who wish to gain a broader strategic understanding of marketing across a range of areas.

All students studying at the Diploma level with the College gain access to our free Marketing Gateway Programme. This is a free course that covers basic marketing theory and to help delegates to revise the basics before they commence their Diploma studies.

Distance Learning

  • Virtual Classes £2100.00 +VAT
  • Face-to-face Learning £2300 +VAT

CIM Virtual Open-Evening

Ready to start your journey towards gaining a CIM marketing qualification? Find out more about our CIM courses at our Virtual Open-Evening on the 2nd May 2023 at 5pm BST.
During this interactive session, you’ll learn more about CIM qualifications and studying with us – plus our friendly team will be on hand to answer any questions you might have.

Free Project Management Qualification

All delegates who choose to undertake their CIM or CIPR qualifications with us, will have the option of studying a free project management qualification as well. Delegates can choose between either the APM Project Fundamentals Qualification* (PFQ), the AgilePM Foundation or the PRINCE2 Foundation.

These courses provide a great introduction to project management skills, which tie in nicely to wider marketing roles. If you would like to gain the full project management qualification, you will just need to pay the assessment and/or book fees associated with your chosen course.

*Please note this offer is not open to ELCAS funded learners.

Diploma in Professional Marketing Results

Diploma in Professional Marketing 98%

Course Structure

The course is made up of three modules; two of which are mandatory (Marketing & Digital Strategy and Innovation in Marketing) and one is an elective module (selecting from: Managing Brands, Resource Management or The Digital Customer Experience).

Marketing & Digital Strategy – Mandatory Module

This is a shared mandatory module across the CIM Diploma in Professional Marketing and the CIM Diploma in Professional Digital Marketing. The module will enable you to create effective strategic marketing plans, integrating both traditional and digital marketing approaches. You will develop an understanding of contemporary planning frameworks and how to apply the key stages of the planning process.

Innovation in Marketing – Mandatory Module

This module explores how organisations can adopt an innovative approach to the challenges presented by the forever-changing marketplace. You will develop an understanding as to what drives innovation and disruption as well as how marketing can then lead and cultivate innovation within an organisation. The module will enable you to acquire the communication and practical skills to implement specific marketing innovations.

Managing Brands – Elective Module

This module is designed to develop your understanding of brand strategy at the product/service level to ensure it is aligned with the wider corporate brand. The module will enhance your knowledge of branding concepts and will enable you to gain the skills to successfully position and manage a brand. You will also learn how to apply relevant metrics to evaluate the impact of a brand plan.

Resource Management – Elective Module

This module will enable you to develop the knowledge and skills to be able to successfully manage the implementation of marketing plans. You will gain a practical understanding of how to manage the balance of range of resources required to deliver a marketing plan. The module will also provide you with the skills to successfully manage finances and to ensure a return on marketing investment is being achieved.

The Digital Customer Experience – Elective Module