The Diploma in Professional Marketing is for individuals who wish to develop their strategic marketing knowledge and management capabilities. This qualification will enable you to build the skills in order to progress as a Marketing Manager or wider mid-level marketing position.
The Diploma in Professional Marketing is a Level 6 qualification and is the equivalent to an undergraduate degree. The qualification is aimed at marketers working in supervisory, operational or management roles who wish to gain a broader strategic understanding of marketing across a range of areas.
All students studying at the Diploma level with the College gain access to our free Marketing Gateway Programme. This is a free course that covers basic marketing theory and to help delegates to revise the basics before they commence their Diploma studies.
Distance Learning
- Virtual Classes £2100.00 +VAT
- Face-to-face Learning £2300 +VAT
Diploma in Professional Marketing Results
Course Structure
The course is made up of three modules; two of which are mandatory (Marketing & Digital Strategy and Innovation in Marketing) and one is an elective module (selecting from: Managing Brands, Resource Management or The Digital Customer Experience).
Marketing & Digital Strategy – Mandatory Module
This is a shared mandatory module across the CIM Diploma in Professional Marketing and the CIM Diploma in Professional Digital Marketing. The module will enable you to create effective strategic marketing plans, integrating both traditional and digital marketing approaches. You will develop an understanding of contemporary planning frameworks and how to apply the key stages of the planning process.
Innovation in Marketing – Mandatory Module
This module explores how organisations can adopt an innovative approach to the challenges presented by the forever-changing marketplace. You will develop an understanding as to what drives innovation and disruption as well as how marketing can then lead and cultivate innovation within an organisation. The module will enable you to acquire the communication and practical skills to implement specific marketing innovations.
Managing Brands – Elective Module
This module is designed to develop your understanding of brand strategy at the product/service level to ensure it is aligned with the wider corporate brand. The module will enhance your knowledge of branding concepts and will enable you to gain the skills to successfully position and manage a brand. You will also learn how to apply relevant metrics to evaluate the impact of a brand plan.
Resource Management – Elective Module
This module will enable you to develop the knowledge and skills to be able to successfully manage the implementation of marketing plans. You will gain a practical understanding of how to manage the balance of range of resources required to deliver a marketing plan. The module will also provide you with the skills to successfully manage finances and to ensure a return on marketing investment is being achieved.