The Diploma in Professional Marketing is for individuals who wish to develop their strategic marketing knowledge and management capabilities. This qualification will enable you to build the skills in order to progress as a Marketing Manager or wider mid-level marketing position.

The Diploma in Professional Marketing is a Level 6 qualification and is the equivalent to an undergraduate degree. The qualification is aimed at marketers working in supervisory, operational or management roles who wish to gain a broader strategic understanding of marketing across a range of areas.

All students studying at the Diploma level with the College gain access to our free Marketing Gateway Programme. This is a free two-day course that covers basic marketing theory and to help delegates to revise the basics before they commence their Diploma studies.

Distance Learning

  • Virtual Classes £1850.00 +VAT

CIM Virtual Open-Evening on 4th November 2021

Ready to start your journey towards gaining a CIM marketing qualification? Find out more about our CIM courses at our Virtual Open-Evening on 4th November at 5pm (BST).
During this interactive session, you’ll learn more about CIM qualifications and studying with us – plus our friendly team will be on hand to answer any questions you might have.

Free Project Management Qualification

For all delegates who apply for their full course and pay (or start their payment plans) before 30th September 2021, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management.

The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £168.

Contact us for more information!

We are also pleased to announce that the Oxford College of Marketing has teamed up with the National Union of Students to offer all students studying with us the opportunity to register for a Totum Card.

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Diploma in Professional Marketing Results

Diploma in Professional Marketing 98%

Course Structure

The course is made up of three modules; two of which are mandatory (Marketing & Digital Strategy and Innovation in Marketing) and one is an elective module (selecting from: Managing Brands, Resource Management or The Digital Customer Experience).

Marketing & Digital Strategy – Mandatory Module

This is a shared mandatory module across the CIM Diploma in Professional Marketing and the CIM Diploma in Professional Digital Marketing. The module will enable you to create effective strategic marketing plans, integrating both traditional and digital marketing approaches. You will develop an understanding of contemporary planning frameworks and how to apply the key stages of the planning process.

Innovation in Marketing – Mandatory Module

This module explores how organisations can adopt an innovative approach to the challenges presented by the forever-changing marketplace. You will develop an understanding as to what drives innovation and disruption as well as how marketing can then lead and cultivate innovation within an organisation. The module will enable you to acquire the communication and practical skills to implement specific marketing innovations.

Managing Brands – Elective Module

This module is designed to develop your understanding of brand strategy at the product/service level to ensure it is aligned with the wider corporate brand. The module will enhance your knowledge of branding concepts and will enable you to gain the skills to successfully position and manage a brand. You will also learn how to apply relevant metrics to evaluate the impact of a brand plan.

Resource Management – Elective Module

This module will enable you to develop the knowledge and skills to be able to successfully manage the implementation of marketing plans. You will gain a practical understanding of how to manage the balance of range of resources required to deliver a marketing plan. The module will also provide you with the skills to successfully manage finances and to ensure a return on marketing investment is being achieved.

The Digital Customer Experience – Elective Module

This unit is also a mandatory module for the CIM Diploma in Professional Digital Marketing.

The Digital Customer Experience module is designed to equip you with the skills to analyse and improve a customer journey. You will learn how to select as well as manage a range of digital channels to meet changing customer needs in order to create an effective online experience.

Qualification Assessment

Each module is assessed by a work-based practical assignment. There are three assessment boards a year in April, July and December. You will need to book your assessments directly with the CIM. The CIM do have strict booking deadlines; however, the College will remind you of these dates.

The College produces internal study timetables to assist you in completing your assessments and CIM qualification within an 18-month period. You will work with a highly experienced personal tutor, who will support you through the assessment process and answer any queries you may have. Your personal tutor will provide you with feedback on both an initial assignment plan and subsequent draft to maximise your opportunities for success with your assignment.

Course Details

Entry Requirements

The Diploma in Professional Marketing is a level 6 qualification, which is the equivalent to an undergraduate degree. It is designed for marketers who are currently working at a supervisory, operational or management level or aim to do so.

The majority of students who study at this level are graduates, have a degree equivalent qualification or have completed the CIM Level 4 Certificate in Professional Marketing. Delegates may also find it useful to have a minimum of 2 years’ marketing experience and to be currently working within a marketing role.

For those who have not studied marketing previously or would like to update their understanding of basic marketing principles and theory, we offer a two-day intensive course. Our Marketing Gateway Programme is free of charge for all Diploma delegates and is available as a face-to-face course or online. Find out more here.

Course Start Dates

The Diploma in Professional Marketing modules can be studied in any order. Classroom-based courses commence in September, January, April and July. Online distance learning can be started at any time.


The Diploma in Professional Marketing starts from £450.00 + VAT per module for distance learning, £616.66 + VAT per module for virtual-learning, and £730 + VAT per module for classroom-based learning.

Please Note: The course costs do not include the CIM membership or assessment fees. However, we do provide support and access to all the course materials for up to 3 years.

We also offer payment plans to suit most students. Please contact us for more information.

Study Options

The CIM Diploma in Professional Marketing can be studied via three flexible study methods: virtual classes, face-to-face classes, and pure distance-learning:

Virtual Classes

Our virtual classes are live sessions which are delivered by our expert course tutors over Zoom – combining the convenience of online studying with the interaction of live classes.

We are currently offering virtual evening-classes (18:30-20:30 one evening per week), virtual weekend-classes (09:30-12:30 across four weekend workshops) and virtual afternoon-classes (14:30-16:30 one afternoon per week).

Face-To-Face Classes

From September 2021 we will be resuming our traditional face-to-face classes delivered at our 20 UK study centres. We offer part-time evening classes (18:00-21:00 one evening per week) and Intensive Weekend Classes (09:30-17:00 over one full weekend per module).

Delegates who study via our face-to-face classes will also receive access to our online learning platform and course materials.

Distance Learning

For delegates who are unable to commit to our live classes, we offer a highly flexible distance-learning package, allowing you to study at your own pace.

FastTrack Study Options

For delegates who have more time or wish to complete their studies in a shorter period, we offer several flexible, fast-track, fully supported study routes. Please discuss options with us before enrolling or with the support team if you have already enrolled and would like to study at a faster pace.