The Diploma in Professional Marketing is designed to develop your strategic marketing knowledge and management capabilities. This qualification is aimed at marketers working in supervisory roles and will help you build the necessary skills to progress as a Marketing Manager.

This CIM Level 6 qualification is equivalent to an undergraduate degree and typically takes 12 months to complete. The qualification will help you gain a strategic understanding of marketing, giving you the knowledge and skills to create effective marketing strategies, lead innovation and successfully manage brands and digital activities.

Anyone studying at the CIM Diploma level with us gains free access to our Marketing Gateway Programme. This is a supplementary course that covers basic marketing theory to help you revise the essentials before commencing your studies.

CIM Diploma in Professional Marketing
From £1350 +VAT

Study Options and Start Dates

The CIM Diploma in Professional Marketing modules can be studied in any order. If you choose Face to Face Learning or Virtual Learning, there are various start times throughout the year. If you wish to study via Distance Learning, you can start at any time.

Next Virtual Class start date: w/c 11th March
Next Face to Face Class start date: w/c 13th May

What’s Included

Up to 3 years of support to complete your course

Free masterclass and Project Management course

Interest-free payment options

Free access to foundation pre-courses to revise the basics

Unlimited support access and personal tutor support

What’s Involved

To gain the Diploma in Professional Marketing, you will need to complete three modules – two mandatory and one elective module. Each module is assessed by a written assignment.

Marketing & Digital Strategy (mandatory)

This module will give you the knowledge and skills to create strategic marketing plans. You will gain an understanding of how to apply contemporary planning frameworks, integrating both traditional and digital marketing approaches. This is a mandatory module across both the Diploma in Professional Marketing and the Diploma in Professional Digital Marketing.

Innovation in Marketing (mandatory)

This module will help you develop the communication and practical skills in order to support the implementation of innovation within an organisation. This module explores how organisations can adopt innovative approaches as well as how marketing can lead and cultivate innovation within the business itself.

Managing Brands (elective)

This module will develop your knowledge and skills in managing brands from a strategic perspective. You will gain an understanding of key brand concepts, including brand positioning, developing brand strategy and measuring the impact of a brand plan.

Resource Management (elective)

This module will give you the knowledge and skills to successfully manage the implementation of marketing plans. You will gain a practical understanding of how to manage the range of resources required to deliver a marketing plan and to ensure a return on marketing investment is being achieved.

The Digital Customer Experience (elective)

This module will provide you will the skills to analyse and improve a customer journey. You will learn how to select and manage a range of digital channels, in order to meet changing customer needs and create an effective digital experience. This module is also a mandatory module for the CIM Diploma in Professional Digital Marketing.

There is also an opportunity to gain additional CIM Diploma qualifications based on the modules completed. Find out more.

Download The CIM Diploma in Professional Marketing Syllabus

Distance Learning
From £1350 +VAT with 3 years of support