The Diploma in Professional Marketing is for individuals who wish to develop their strategic marketing knowledge and management capabilities. This qualification will enable you to build the skills in order to progress as a Marketing Manager or wider mid-level marketing position.

The Diploma in Professional Marketing is a Level 6 qualification and is the equivalent to an undergraduate degree. The qualification is aimed at marketers working in supervisory, operational or management roles who wish to gain a broader strategic understanding of marketing across a range of areas.

All students studying at the Diploma level with the College gain access to our free Marketing Gateway Programme. This is a free two-day course that covers basic marketing theory and to help delegates to revise the basics before they commence their Diploma studies.

Distance Learning

  • Virtual Classes £1,560.00 +VAT
  • Blended Learning £2,190 +VAT
  • Single Module Distance Learning £450.00 +VAT

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For all delegates who apply for their full course and pay (or start their payment plans) before 31st May 2020, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £168. Contact us for more information!

Diploma in Professional Marketing Results

Diploma in Professional Marketing 98%

Course Structure

The course is made up of three modules; two of which are mandatory (Marketing & Digital Strategy and Innovation in Marketing) and one is an elective module (selecting from: Managing Brands, Resource Management or The Digital Customer Experience).

Marketing & Digital Strategy – Mandatory Module

This is a shared mandatory module across the CIM Diploma in Professional Marketing and the CIM Diploma in Professional Digital Marketing. The module will enable you to create effective strategic marketing plans, integrating both traditional and digital marketing approaches. You will develop an understanding of contemporary planning frameworks and how to apply the key stages of the planning process.

Innovation in Marketing – Mandatory Module

This module explores how organisations can adopt an innovative approach to the challenges presented by the forever-changing marketplace. You will develop an understanding as to what drives innovation and disruption as well as how marketing can then lead and cultivate innovation within an organisation. The module will enable you to acquire the communication and practical skills to implement specific marketing innovations.

Managing Brands – Elective Module

This module is designed to develop your understanding of brand strategy at the product/service level to ensure it is aligned with the wider corporate brand. The module will enhance your knowledge of branding concepts and will enable you to gain the skills to successfully position and manage a brand. You will also learn how to apply relevant metrics to evaluate the impact of a brand plan.

Resource Management – Elective Module

This module will enable you to develop the knowledge and skills to be able to successfully manage the implementation of marketing plans. You will gain a practical understanding of how to manage the balance of range of resources required to deliver a marketing plan. The module will also provide you with the skills to successfully manage finances and to ensure a return on marketing investment is being achieved.

The Digital Customer Experience – Elective Module

This unit is also a mandatory module for the CIM Diploma in Professional Digital Marketing.

The Digital Customer Experience module is designed to equip you with the skills to analyse and improve a customer journey. You will learn how to select as well as manage a range of digital channels to meet changing customer needs in order to create an effective online experience.

Qualification Assessment

Each module is assessed by a work-based practical assignment. There are three assessment boards a year in April, July and December. You will need to book your assessments directly with the CIM. The CIM do have strict booking deadlines; however, the College will remind you of these dates.

The College produces internal study timetables to assist you in completing your assessments and CIM qualification within an 18-month period. You will work with a highly experienced personal tutor, who will support you through the assessment process and answer any queries you may have. Your personal tutor will provide you with feedback on both an initial assignment plan and subsequent draft to maximise your opportunities for success with your assignment.

Course Details

Entry Requirements

The Diploma in Professional Marketing is a level 6 qualification, which is the equivalent to an undergraduate degree. It is designed for marketers who are currently working at a supervisory, operational or management level or aim to do so.

The majority of students who study at this level are graduates, have a degree equivalent qualification or have completed the CIM Level 4 Certificate in Professional Marketing. Delegates may also find it useful to have a minimum of 2 years’ marketing experience and to be currently working within a marketing role.

For those who have not studied marketing previously or would like to update their understanding of basic marketing principles and theory, we offer a two-day intensive course. Our Marketing Gateway Programme is free of charge for all Diploma delegates and is available as a face-to-face course or online. Find out more here.

Course Start Dates

The Diploma in Professional Marketing modules can be studied in any order. Classroom-based courses commence in September, January, April and July. Online distance learning can be started at any time.


The Diploma in Professional Marketing starts from £450.00 per module for online distance learning and £730 per module for classroom-based learning. The course costs do not include any CIM membership or assessment fees; however, there are no college fees and the cost includes support and access to study materials for 3 years.

We also offer payment plans to suit most students. Please contact us for more information.

Study Options

You can study the Diploma in Professional Marketing through intensive weekends combined with distance learning (blended learning), weekly part-time evening classes or via online distance learning. For 2020, we are also offering virtual classes, where delegates attend weekly, online sessions delivered by our expert tutors in small groups, mirroring the classroom experience.

The CIM Diploma in Professional Marketing is a flexible qualification and modules can be completed in any order. For class-based and virtual learning, students can start in September, January, April or July. Online distance learning can be started at any time.

Fastrack Study Options

For delegates who have more time or wish to complete their studies in a shorter period, we offer several flexible, fast-track, fully supported study routes. Please discuss options with us before enrolling or with the support team if you have already enrolled and would like to study at a faster pace.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.