If you have no formal qualifications or are entirely new to marketing, then the Foundation Certificate in Professional Digital Marketing could be the course for you. This qualification can be completed in six months and will enable students to continue along a digital pathway, progressing to the Certificate in Professional Digital Marketing, then to the Diploma in Professional Digital Marketing and finally the Marketing Leadership Programme, gaining Chartered Marketer status.

The course is designed to provide students with an introduction to marketing and to develop an understanding of basic marketing terminology and concepts. Students will learn about the importance of marketing within organisations as well as how marketing communications works in practice.

Distance Learning

  • Virtual Learning £950.00 +VAT
  • Face-to-face Learning £970 +VAT

The course can be studied via Virtual learning (face-to-face virtual evening classes with a small group of delegates), blended learning (a combination of intensive workshops and distance-learning) and pure distance learning.

If you are unsure whether this is the right level of course for you, please do contact us.

CIM Virtual Open-Evening

Ready to start your journey towards gaining a CIM marketing qualification? Find out more about our CIM courses at our Virtual Open-Evening on the 2nd May 2023 at 5pm BST.
During this interactive session, you’ll learn more about CIM qualifications and studying with us – plus our friendly team will be on hand to answer any questions you might have.

Free Project Management Qualification

All delegates who choose to undertake their CIM or CIPR qualifications with us, will have the option of studying a free project management qualification as well. Delegates can choose between either the APM Project Fundamentals Qualification* (PFQ), the AgilePM Foundation or the PRINCE2 Foundation.

These courses provide a great introduction to project management skills, which tie in nicely to wider marketing roles. If you would like to gain the full project management qualification, you will just need to pay the assessment and/or book fees associated with your chosen course.

*Please note this offer is not open to ELCAS funded learners.

Foundation Certificate in Professional Digital Marketing Results

Foundation Certificate in Marketing 100%

Course Structure

The Foundation Certificate in Professional Digital Marketing compromises of one mandatory and one elective unit and these can be studied in any order. The elective unit selected will determine the final qualification you receive.

The elective module in this qualification is assessed by a practical work-based portfolio. You will be assigned a personal tutor, who will support you to complete your portfolio. Your tutor will also provide you with feedback on both a plan and draft of your portfolio as well as answering any queries you might have.

The mandatory module is assessed by multiple-choice examination, which can now be sat entirely only via remote proctoring. We will help you prepare for the exam by asking you to submit homework as well as completing a mock exam.

Marketing Principles

Marketing Principles is the mandatory module for both the Foundation Certificate in Professional Digital Marketing and the Foundation Certificate in Professional Marketing. This unit provides students with the knowledge of basic marketing theory and practice. Students will develop an understanding of the marketing environment, consumer behaviour as well as the marketing mix.

The Marketing Principles module is assessed by a multiple-choice examination, which can now be booked and sat entirely online via remote proctoring.

Digital Fundamentals

This module is an elective module for the Foundation Certificate in Professional Digital Marketing. Digital Fundamentals will provide students with a practical understanding of the key concepts in digital marketing. You will learn how digital technologies affect consumers as well as how digital tools and content can be implemented by organisations to meet changing consumer needs. This module is assessed by a digital portfolio (written assessment).

Course Details

Entry Requirements

There are no formal entry requirements for undertaking this qualification.


The cost of studying the CIM Level 3 Foundation Certificate in Professional Digital Marketing starts from £297.50 + VAT per module for pure distance learning. For virtual learning, the price per module is £475.00 + VAT and for our face-to-face classes, the price per module is £485.00 + VAT.

Please Note: This does not include your CIM membership or assessment fees but does include support and access to study materials for up to 3 years.

We also offer payment plans to suit most students over the course of their studies. Please contact us for more information.

Study Options

The CIM Foundation Certificate in Professional Digital Marketing can be studied through blended-learning (a combination of distance-learning and intensive workshops), pure distance learning and virtual classes.

For delegates who are looking to study via pure distance learning, the course can be started at any time and the modules can be completed in any order. There are four assessment boards each year; April, July, September, and December.

Our virtual classes operate via Zoom, where delegates will attend weekly, live virtual classes. These classes run between 18:30-20:30 on weekday evenings.

These online sessions are delivered by our expert tutors in small groups, mirroring the classroom experience.

A full timetable of our intensive workshops and virtual evening-classes can be found below:

Foundation Certificate in Professional Marketing / Digital Marketing PDF