For all delegates who apply and pay (or start their payment plans) for their course before 31st August 2019, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £135. Contact us for more information!
The Foundation Certificate in Professional Digital Marketing compromises of one mandatory and one elective unit and these can be studied in any order. The elective unit selected will determine the final qualification you receive.
The elective module in this qualification is assessed by a practical work-based portfolio. You will be assigned a personal tutor, who will support you to complete your portfolio. Your tutor will also provide you with feedback on both a plan and draft of your portfolio as well as answering any queries you might have.
The mandatory module is assessed by multiple-choice examination. We will help you prepare for the exam by asking you to submit homework as well as completing a mock exam.
Marketing Principles is the mandatory module for both the Foundation Certificate in Professional Digital Marketing and the Foundation Certificate in Professional Marketing. This unit provides students with the knowledge of basic marketing theory and practice. Students will develop an understanding of the marketing environment, consumer behaviour as well as the marketing mix.
The Marketing Principles module is assessed by a multiple-choice examination. This will require you to book your examination with the CIM at a local exam centre. For students wishing to take their exam outside of the UK, there may be an additional charge for this.
This module is an elective module for the Foundation Certificate in Professional Digital Marketing. Digital Fundamentals will provide students with a practical understanding of the key concepts in digital marketing. You will learn how digital technologies affect consumers as well as how digital tools and content can be implemented by organisations to meet changing consumer needs. This module is assessed by a digital portfolio (written assessment).
If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.