If you have no formal qualifications or are entirely new to marketing, then the Foundation Certificate in Professional Digital Marketing could be the course for you. This qualification can be completed in six months and will enable students to continue along a digital pathway, progressing to the Certificate in Professional Digital Marketing, then to the Diploma in Professional Digital Marketing and finally the Marketing Leadership Programme, gaining Chartered Marketer status.

The course is designed to provide students with an introduction to marketing and to develop an understanding of basic marketing terminology and concepts. Students will learn about the importance of marketing within organisations as well as how marketing communications works in practice.

Distance Learning

£56000+VAT
  • Blended Learning £940.00 +VAT
  • Single Module Distance Learning £280 +VAT

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For all delegates who apply and pay (or start their payment plans) for their course before 31st August 2019, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £135. Contact us for more information!

Foundation Certificate in Professional Digital Marketing Results

Foundation Certificate in Marketing 100%

Course Structure

The Foundation Certificate in Professional Digital Marketing compromises of one mandatory and one elective unit and these can be studied in any order. The elective unit selected will determine the final qualification you receive.

The elective module in this qualification is assessed by a practical work-based portfolio. You will be assigned a personal tutor, who will support you to complete your portfolio. Your tutor will also provide you with feedback on both a plan and draft of your portfolio as well as answering any queries you might have.

The mandatory module is assessed by multiple-choice examination. We will help you prepare for the exam by asking you to submit homework as well as completing a mock exam.

Marketing Principles

Marketing Principles is the mandatory module for both the Foundation Certificate in Professional Digital Marketing and the Foundation Certificate in Professional Marketing. This unit provides students with the knowledge of basic marketing theory and practice. Students will develop an understanding of the marketing environment, consumer behaviour as well as the marketing mix.

The Marketing Principles module is assessed by a multiple-choice examination. This will require you to book your examination with the CIM at a local exam centre. For students wishing to take their exam outside of the UK, there may be an additional charge for this.

Digital Fundamentals

This module is an elective module for the Foundation Certificate in Professional Digital Marketing. Digital Fundamentals will provide students with a practical understanding of the key concepts in digital marketing. You will learn how digital technologies affect consumers as well as how digital tools and content can be implemented by organisations to meet changing consumer needs. This module is assessed by a digital portfolio (written assessment).

Course Details

Entry Requirements

There are no formal entry requirements for undertaking this qualification.

Pricing

The cost of the Foundation Certificate in Professional Digital Marketing qualification starts from £280.00 per module for online distance learning and £470.00 per module for face-to-face classes. CIM membership or assessment fees are not included in this cost; however, access to study materials for 3 years in included in the price.

The College also offers payment plans to suit most students.

Study Options

The Foundation Certificate in Professional Digital Marketing can be studied through intensive weekends combined with distance learning (blended learning), weekly part-time classes or through online distance learning.

Modules can be studied in any order. For class-based learning, students can start in September, January and May. Online distance learning can be started at any time.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.