The Foundation Certificate in Professional Marketing is designed for students of all ages who may be completely new to marketing or have no formal qualifications. The course can be completed in just six months and enables delegates to progress to the Certificate in Professional Marketing, then to the Diploma in Professional Marketing and finally the Marketing Leadership Programme, gaining Chartered Marketer status.

This qualification is designed to provide an introduction to marketing and the role it plays within an organisation. Students will develop an understanding of basic terminology and concepts used within marketing as well as how the various elements of marketing communications apply.

Distance Learning

  • Virtual Learning £950 +VAT
  • Face-to-face Learning £970 +VAT

The course can be studied via Virtual learning (face-to-face virtual evening classes with a small group of delegates), blended learning (a combination of intensive workshops and distance-learning) and pure distance learning.

If you are unsure whether this is the right level of course for you, please do contact us.

CIM Virtual Open-Evening

Ready to start your journey towards gaining a CIM marketing qualification? Find out more about our CIM courses at our Virtual Open-Evening on the 10th January 2023 at 5pm BST.
During this interactive session, you’ll learn more about CIM qualifications and studying with us – plus our friendly team will be on hand to answer any questions you might have.

Free Project Management Qualification

All delegates who choose to undertake their CIM or CIPR qualifications with us, will have the option of studying a free project management qualification as well. Delegates can choose between either the APM Project Fundamentals Qualification* (PFQ), the AgilePM Foundation or the PRINCE2 Foundation.

These courses provide a great introduction to project management skills, which tie in nicely to wider marketing roles. If you would like to gain the full project management qualification, you will just need to pay the assessment and/or book fees associated with your chosen course.

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Foundation Certificate in Professional Marketing Results

Foundation Certificate in Professional Marketing 100%

Course Structure

The Foundation Certificate in Professional Marketing is made up of two units; one mandatory unit, Marketing Principles and one elective module, Communications in Practice which can be studied in any order. The elective unit you select will determine the qualification you receive. The full syllabus for the Foundation Certificate in Professional Marketing can be downloaded here.

The elective module in this qualification is assessed via a practical work-based assessment, and the mandatory module is assessed via a multiple-choice examination, which can be booked and sat entirely online via remote proctoring.

You will work with an experienced personal tutor during this time who will assist you in completing your assessments and CIM qualification. They will guide you through the assessment process and our study timetable, answering any questions you have. Additionally, to support students for the exam-based assessment, we ask you to submit homework and a mock exam to help you prepare for the exam.

There are four assessment boards each year in April, July, September, and December. You will need to book your assessments directly with the CIM. There are strict booking deadlines enforced by CIM, but the College will remind you of these.

Marketing Principles

This mandatory module is shared across both the Foundation Certificate in Professional Marketing and the Foundation Certificate in Professional Digital Marketing. The module provides you with an understanding of the basic theory and practice of marketing. You will learn about changing consumer behaviour, the key elements of the marketing environment, as well as the theory and application of the marketing mix.

The Marketing Principles module within the course is assessed by a multiple-choice examination. This exam can now be booked and sat entirely online through remote proctoring.

For students wishing to take their exam outside of the UK, there may be an additional charge.

Communications in Practice

Communications in Practice is an elective module for the Foundation Certificate in Professional Marketing. This module will provide students with a practical understanding of communications techniques. You will gain the knowledge and skills to implement effective customer communications with a range of audiences through the production of an outline communications plan. This module is assessed by a case-study based assessment.

Course Details

Entry Requirements

There are no formal entry requirements for undertaking this qualification.

Course Start Dates

The Foundation Certificate in Professional Marketing modules can be studied in any order.

The course can be started at any time via our comprehensive distance-learning package, with assessment boards in April, July, September and December.


The cost of studying the CIM Level 3 Foundation Certificate in Professional Marketing starts from £297.50 + VAT per module for pure distance learning. For virtual learning, the price per module is £475.00 + VAT and for our face-to-face classes, the price per module is £485.00 + VAT.

Please Note: This does not include your CIM membership or assessment fees but does include support and access to study materials for up to 3 years.

We also offer payment plans to suit most students over the course of their studies. Please contact us for more information.

Study Options

The CIM Foundation Certificate in Professional Marketing can be studied through blended-learning (a combination of distance-learning and intensive workshops), pure distance learning and virtual classes.

For delegates who are looking to study via pure distance learning, the course can be started at any time and the modules can be completed in any order.

Our virtual classes operate via Zoom, where delegates will attend weekly, live virtual classes. These classes run between 18:30-20:30 on weekday evenings.

These online sessions are delivered by our expert tutors in small groups, mirroring the classroom experience.

A full timetable of our intensive workshops and virtual classes can be found below:

Foundation Certificate in Professional Marketing / Digital Marketing PDF

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Studying with the Oxford College of Marketing was a pleasure from start to finish. They provided great accessibility to online resources and support, and teach through professional, yet thoughtful tutors, notably Antoine Gouder who often went the extra mile to support me in my final module. I would highly recommend the Oxford College of Marketing to anyone looking to further their development within the field of Marketing.
Joseph Y.
Joseph Y.
Great Marketing college. Teachers really supportive during studies to get the CIM qualification.
Mariana P.
Mariana P.
So in the midst of this global pandemic, recently made redundant, I enrolled with Oxford College of Marketing to finish of my CIM lvl 6 Diploma in Marketing. I had to use my boyfriend's business as my case study and experienced a steep learning curve - trying to understand his sector whilst getting my head around the Resource Management module. Doing everything online was a novelty - before I had completed modules with blended teaching from the now defunct Marketers Forum. So I felt really unsure about how my results would come out as. But I'm so pleased to say I got a merit, 65, with OCM and their staff were always very helpful. I would recommend them to anyone looking to study online. Thank you team!
Philippa B.
Philippa B.
I want to say a huge thank you to all the team of tutors, lecturers, administration and customer support staff at Oxford College of Marketing for the excellent teaching, study and assignment support and other help during the course. It was one of my best learning experiences in recent years.It was a difficult year for me with personal familh issues as well as health problems and I'd been ready to give up many times. However, the support that I was given by my tutors and the team at the Oxford College played a big part in helping me to carry on and I've come through with success. And overall, have passed the Professional Diploma in Digital Marketing with all 3 modules now. I thoroughly recommend Oxford College of Marketing to anyone interested in developing their professional skills in the discipline.
Fauzia E.
Fauzia E.
I am currently completing the CIM Level 6 Diploma in Professional Digital Marketing through distance learning with Oxford College of Marketing as I work full-time. I am thoroughly enjoying the qualification whilst learning a lot at the same time. With the support of my tutor I achieved grade merit for my first assignment and am about to submit my second assignment.I highly recommend people to study with Oxford College of Marketing, they have amazing tutors and staff who are available via live chat, email or phone to offer support.
I've just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I've received over the past year has been incredible. Fiona is an excellent tutor and made time for any questions or queries I had - small or large! Thanks for all your help with my CIM qualification.
Kayleigh C.
Kayleigh C.
I've studied the Postgraduate Diploma in Marketing with Oxcom over the last few years. It's not been easy doing this around work commitments, however it has been made much easier with first-class, friendly support from the Oxcom team, including their tutors. This support helped me achieve a Distinction in the final written exam module! The online materials that I've had access to as part of the course have also been first rate. Overall the course has been excellent value for money and I would thoroughly recommend.
Paul J.
Paul J.

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