The Foundation Certificate in Professional Marketing is designed for students of all ages who may be completely new to marketing or have no formal qualifications. The course can be completed in just six months and enables delegates to progress to the Certificate in Professional Marketing, then to the Diploma in Professional Marketing and finally the Marketing Leadership Programme, gaining Chartered Marketer status.

This qualification is designed to provide an introduction to marketing and the role it plays within an organisation. Students will develop an understanding of basic terminology and concepts used within marketing as well as how the various elements of marketing communications apply.

If you are unsure whether this is the right level of course for you, please do contact us.

Distance Learning

  • Blended Learning £940.00 +VAT
  • Single Module Distance Learning £280 +VAT

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For all delegates who apply for their full course and pay (or start their payment plans) before 31st May 2020, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £168. Contact us for more information!

Foundation Certificate in Professional Marketing Results

Foundation Certificate in Marketing 100%

Course Structure

The Foundation Certificate in Professional Marketing is made up of two units; one mandatory unit, Marketing Principles and one elective module, Communications in Practice which can be studied in any order. The elective unit you select will determine the qualification you receive. The full syllabus for the Foundation Certificate in Professional Marketing can be downloaded here.

The elective module in this qualification is an assessment by a practice work-based assessment, and the mandatory module within the course is assessed by a multiple-choice examination.

You will work with an experienced personal tutor during this time who will assist who in completing your assessments and CIM qualification. They will guide you through the assessment process and our study timetable, answering any questions you have. Additionally, to support students for the exam-based assessment, we ask you to submit homework and mock exam to help you prepare for the exam.

There are three assessment boards a year in April, June and December. You will need to book your assessments directly with the CIM. There are strict booking deadlines enforced by CIM, but the College will remind you of these.

Marketing Principles

This mandatory module is shared across both the Foundation Certificate in Professional Marketing and the Foundation Certificate in Professional Digital Marketing. The module provides you with an understanding of the basic theory and practice of marketing. You will learn about changing consumer behaviour, the key elements of the marketing environment, as well as the theory and application of the marketing mix.

The Marketing Principles module within the course is assessed by a multiple-choice examination. For this exam-based unit, you will be required to book your examination at local exam centre convenient to you. For students wishing to take their exam outside of the UK, there may be an additional charge.

Communications in Practice

Communications in Practice is an elective module for the Foundation Certificate in Professional Marketing. This module will provide students with a practical understanding of communications techniques. You will gain the knowledge and skills to implement effective customer communications with a range of audiences through the production of an outline communications plan. This module is assessed by a case-study based assessment.

Course Details

Entry Requirements

There are no formal entry requirements for undertaking this qualification.

Course Start Dates

The Foundation Certificate in Professional Marketing modules can be studied in any order. Class-room based courses commence in September, January or July, while online distance learning can be started at any time.


The Foundation Certificate in Professional Marketing course starts from £280.00 per module for online distance learning and £470.00 per module for face-to-face classes. This does not include your CIM membership or assessment fees but does include support and access to study materials for 3 years.

We also offer payment plans to suit most students over the course of their studies. Please contact us for more information.

Study Options

The CIM Foundation Certificate in Professional Digital Marketing can be studied through intensive one day workshops, combined with distance learning (blended learning), or through online distance learning.

The CIM Foundation Certificate in Professional Digital Marketing is a flexible qualification and modules can be completed in any order. For class-based learning, students can start in September, January, May and July. Online distance learning can be started at any time.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.