For all delegates who apply and pay (or start their payment plans) for their course before 31st August 2019, we are offering online access to our Project Management Fundamentals Qualification from the Association for Project Management. The course gives an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider marketing roles. If you wish to continue and gain the PFQ as a qualification, you will just need to pay the assessment fee which is £135. Contact us for more information!
The Foundation Certificate in Professional Marketing is made up of two units; one mandatory unit, Marketing Principles and one elective module, Communications in Practice which can be studied in any order. The elective unit you select will determine the qualification you receive. The full syllabus for the Foundation Certificate in Professional Marketing can be downloaded here.
The elective module in this qualification is an assessment by a practice work-based assessment, and the mandatory module within the course is assessed by a multiple-choice examination.
You will work with an experienced personal tutor during this time who will assist who in completing your assessments and CIM qualification. They will guide you through the assessment process and our study timetable, answering any questions you have. Additionally, to support students for the exam-based assessment, we ask you to submit homework and mock exam to help you prepare for the exam.
There are three assessment boards a year in April, June and December. You will need to book your assessments directly with the CIM. There are strict booking deadlines enforced by CIM, but the College will remind you of these.
This mandatory module is shared across both the Foundation Certificate in Professional Marketing and the Foundation Certificate in Professional Digital Marketing. The module provides you with an understanding of the basic theory and practice of marketing. You will learn about changing consumer behaviour, the key elements of the marketing environment, as well as the theory and application of the marketing mix.
The Marketing Principles module within the course is assessed by a multiple-choice examination. For this exam-based unit, you will be required to book your examination at local exam centre convenient to you. For students wishing to take their exam outside of the UK, there may be an additional charge.
Communications in Practice is an elective module for the Foundation Certificate in Professional Marketing. This module will provide students with a practical understanding of communications techniques. You will gain the knowledge and skills to implement effective customer communications with a range of audiences through the production of an outline communications plan. This module is assessed by a case-study based assessment.
If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.