If you are completely new to marketing and have no formal qualifications the Foundation Certificate in Marketing may be suitable for you. This introductory course in marketing can be completed in six months. After completion delegates can progress to the Certificate in Professional Marketing, then to the Diploma in Professional Marketing and ultimately the Postgraduate Diploma in Marketing or the Marketing Leadership Programme and Chartered Marketer status.

The Foundation Certificate in Marketing consists of two modules:

Marketing Principles (online examination) and either Customer Communications OR Digital Essentials (both written assignment projects)

The CIM have updated their syllabus for September 2019. For details regarding the new syllabus please go to The Foundation Certificate in Professional Marketing. The current syllabus is valid until the December 2020 assessment board. If you are part way through your qualification, it may be possible for you to transfer to the new syllabus. If you wish to talk to an advisor regarding your options, please email enquiries@oxfordpeg.com or call +44 1865 515255.

Distance Learning

  • Blended Learning £940.00 +VAT
  • Single Module Distance Learning £280 +VAT

Foundation Certificate in Marketing Results

Marketing Principles 100%
Customer Communications 100%
Digital Essentials 100%

Course Details

Course Structure

The course is made up of two units: Marketing Principles (mandatory unit) and either Customer Communications or Digital Essentials (elective units).

Marketing Principles (Mandatory Module)
The module provides an understanding of the key concepts and terminology used in marketing. It provides the knowledge and understanding of the role and function of marketing within organisations and explores the factors that influence consumer behaviour. It identifies key components of the marketing environment and enables an appreciation of how to collect and utilise relevant information about the marketing environment. It outlines the concepts and elements which make up the marketing mix and how these are applied in context. This module is assessed via a multiple choice question examination.

Customer Communications (Elective Module)
This module provides an understanding of how marketing communications can be used to engage with customers. It enables appreciation of the customer and considers the importance of understanding the nature of customer relationships, and how these relationships are managed and monitored. It provides the knowledge and understanding of the purpose and process of marketing communications and the range of communication tools available. It explores how to develop a successful marketing communications campaign and outlines how the campaign can be put into practice. This module is assessed via a work-based assignment.

Digital Essentials (Elective Module)
Digital Essentials is an elective module which can be combined with the mandatory Marketing Principles module to achieve the CIM Foundation Certificate in Marketing.
This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.

Entry Requirements

This is an open access qualification – no qualifications or marketing experience is required. However, some work experience would be advantageous.

Study Options

Intensive One Day Workshops
Reading : Liverpool : Birmingham : Oxford : London : London Bridge

Online Distance Learning


Foundation level courses start from £280.00 per unit or £560.00 for a full course via online distance learning. This does not include your CIM membership or assessment fees but does include study material access for 3 years.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.