Foundation Certificate in Marketing

Foundation Certificate in Marketing2018-07-26T11:50:50+00:00

If you are completely new to marketing and have no formal qualifications the Foundation Certificate in Marketing may be suitable for you. This introductory course in marketing can be completed in six months. After completion delegates can progress to the Certificate in Professional Marketing, then to the Diploma in Professional Marketing and ultimately the Postgraduate Diploma in Marketing or the Marketing Leadership Programme and Chartered Marketer status.

The Foundation Certificate in Marketing consists of two modules;

Marketing Principles (online examination)

and either

Customer Communications OR Digital Essentials (both written assignment projects)

Distance Learning

  • Blended Learning £900.00 +VAT
  • Single Module Distance Learning £265 +VAT

Foundation Certificate in Marketing Results

Marketing Principles 100%
Customer Communications 100%
Digital Essentials 100%

Entry Requirements

This is an open access qualification – no qualifications or marketing experience is required. However, some work experience would be advantageous.


Foundation level courses start from £265.00 per unit or £530.00 for a full course via online distance learning. This does not include your CIM membership or assessment fees but does include study material access for 3 years.

Course Structure

The course is made up of two units: Marketing Principles (mandatory unit) and either Customer Communications or Digital Essentials (elective units).

Marketing Principles (Mandatory Module)
The module provides an understanding of the key concepts and terminology used in marketing. It provides the knowledge and understanding of the role and function of marketing within organisations, and explores the factors that influence consumer behaviour. It identifies key components of the marketing environment and enables an appreciation of how to collect and utilise relevant information about the marketing environment. It outlines the concepts and elements which make up the marketing mix and how these are applied in context. This unit is assessed via a multiple choice question examination.
Marketing Principles is available as a single course.

Customer Communications  (Elective Module)
This unit provides an understanding of how marketing communications can be used to engage with customers. It enables appreciation of the customer and considers the importance of understanding the nature of customer relationships, and how these relationships are managed and monitored. It provides the knowledge and understanding of the purpose and process of marketing communications and the range of communication tools available. It explores how to develop a successful marketing communications campaign and outlines how the campaign can be put into practice. This unit is assessed via a work-based assignment.
Customer Communications is available as a single course.

Digital Essentials (Elective Module)
Digital Essentials is a nine-credit module that sits within the suite of Level 3 modules. You can also combine this module with the mandatory Marketing Principles module to achieve the CIM Foundation Certificate in Marketing. Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.
This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.
Digital Essentials is available as a single course.

Study Options

Intensive One Day Workshops
Reading : Liverpool : Birmingham : Oxford : London : London Bridge

Online Distance Learning

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Apply Online

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here

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