Integrated Communications – The Certificate in Professional Marketing

Integrated Communications – The Certificate in Professional Marketing2017-06-14T08:24:05+00:00

Integrated Communications – The Certificate in Professional Marketing
This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Certificate in Professional Marketing Syllabus >

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