AI technology presents one of the most significant disruptions to organisations in the last decade, presenting both opportunities and threats to the marketing function. The Level 6 Specialist Digital Award in AI Marketing will equip you with the tools to respond to developments within the world of AI, including how to assess the value of AI for business and how to incorporate AI into your marketing strategy.
This is a Level 6 qualification, best suited to marketing managers or those in operational or supervisory roles. The Specialist Award in AI Marketing can be completed in as little as 6 weeks can be studied as part of the CIM Diploma in Digital Marketing. You can complete any two awards to be exempt from the Digital Optimisation module.