In today’s fast-paced business environment, content marketing bridges the gap between brands and their audiences, by capturing attention and fostering trust. The CIM Specialist Digital Award in Content Strategy will enable you to develop a targeted and strategic approach to content planning and creation. You will learn how to align your content strategy with wider business goals, as well as how to successfully distribute content and how to write effective copy.
As a Level 6 qualification, the Specialist Digital Award is aimed at marketing managers or those in supervisory roles. The CIM Award can be completed in just 6 weeks, but we provide access to the course materials for up to 9 months.