The CIPR Diploma is ideal for experienced PR practitioners who are looking to progress into management PR / communications roles or benchmark their experience and knowledge through an industry recognised qualification.
During the course of this qualification, you will:
Deepen your knowledge and understanding of professional PR practice, tactics, and strategy in a range of contexts and for a range of audiences and purposes
Develop a framework for strategic and critical thinking that will enable you to make an effective, ethical, and responsible contribution to your organisation
Draw upon PR principles, models, and concepts to create, implement and evaluate effective communication and management strategies
Critically analyse current issues relevant to the field of public relations to produce insightful contributions to debate
Distance Learning
- Virtual Classes £1350.00 +VAT
- Not Including CIPR Fees
After completing the CIPR Diploma, you will be well equipped to move into senior PR positions which include Senior PR Manager, Public Relations Director, Senior PR Account Manager and Communications Manager.
This level 7 qualification, taught at Masters level, can be studied through online distance learning, virtual classes, or blended face to face classes and takes between 10 and 12 months to complete.
Course Structure
The syllabus is made up of three separate units. Delegates must complete all three units to successfully complete the CIPR Diploma.
PR Strategy and Planning
Delegates will develop understanding of PR as a strategic management framework, enabling critical and ethical examination of the role and responsibilities of the function or PR within a contemporary context
You will develop your understanding of the practical challenges and conceptual underpinnings relating to public relations strategy and planning in a variety of situations and types of organisations
The importance of organisational and functional objectives is emphasised with a focus on research and analysis to support problem identification, stakeholder mapping and objective setting
PR Content, Communications and Engagement
Focuses on PR strategies involving content, communications, and engagement. You will investigate the contemporary media landscape (including digital and ICT developments) and you will learn how to develop creative solutions, create, and curate multimedia content and apply communications concepts to a variety of situations facing a range of organisations
Focuses on the importance of ethical practice, maintaining trust, reputation management, and informed judgement. You will be encouraged to draw on your own experience alongside case study examples of campaigns and strategic practice
PR Management, Measurement and Evaluation
This unit concentrates on performance improvement in respect of the management, measurement, and evaluation of professional PR practice
Learn how to critically evaluate the effectiveness of public relations strategies, campaigns, and programmes. Principles relating to accountability, socio-cultural considerations, ethical practice, and continuous professional development will be applied. You will be able to examine your own processes and practices alongside case study examples
Assessment
Each unit from the CIPR Professional Diploma is assessed, and each assessment needs to be passed to gain the full Certificate. The assessments are:
2,000-word executive report and up to 2,000-word supporting summary analysis of secondary research findings
1,000 – 2,000 word thought leadership article that is suitable for publication, and up to 2,000-word statement of personal reflection
2,000-word management proposal and a 2,000-word supporting review
Course Details
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