The CIPR Diploma is ideal for experienced PR practitioners who are looking to progress into management PR / communications roles or benchmark their experience and knowledge through an industry recognised qualification.

During the course of this qualification, you will:

  • Deepen your knowledge and understanding of professional PR practice, tactics, and strategy in a range of contexts and for a range of audiences and purposes

  • Develop a framework for strategic and critical thinking that will enable you to make an effective, ethical, and responsible contribution to your organisation

  • Draw upon PR principles, models, and concepts to create, implement and evaluate effective communication and management strategies

  • Critically analyse current issues relevant to the field of public relations to produce insightful contributions to debate

Distance Learning

£1,26000+VAT
  • Virtual Classes £1350 +VAT
  • Face-to-face Learning £1560 +VAT
  • Not Including CIPR Fees
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Free Project Management Qualification

All delegates who choose to undertake their CIM or CIPR qualifications with us, will have the option of studying a free project management qualification as well. Delegates can choose between either the APM Project Fundamentals Qualification* (PFQ), the AgilePM Foundation or the PRINCE2 Foundation.

These courses provide a great introduction to project management skills, which tie in nicely to wider public relations roles. If you would like to gain the full project management qualification, you will just need to pay the assessment and/or book fees associated with your chosen course.

*Please note this offer is not open to ELCAS funded learners.

After completing the CIPR Diploma, you will be well equipped to move into senior PR positions which include Senior PR Manager, Public Relations Director, Senior PR Account Manager and Communications Manager.

This level 7 qualification, taught at Masters level, can be studied through online distance learning, virtual classes, or blended face to face classes and takes between 10 and 12 months to complete.

Course Structure

The syllabus is made up of three separate units. Delegates must complete all three units to successfully complete the CIPR Diploma.

PR Strategy and Planning

  • Delegates will develop understanding of PR as a strategic management framework, enabling critical and ethical examination of the role and responsibilities of the function or PR within a contemporary context

  • You will develop your understanding of the practical challenges and conceptual underpinnings relating to public relations strategy and planning in a variety of situations and types of organisations

  • The importance of organisational and functional objectives is emphasised with a focus on research and analysis to support problem identification, stakeholder mapping and objective setting

PR Content, Communications and Engagement

  • Focuses on PR strategies involving content, communications, and engagement. You will investigate the contemporary media landscape (including digital and ICT developments) and you will learn how to develop creative solutions, create, and curate multimedia content and apply communications concepts to a variety of situations facing a range of organisations

  • Focuses on the importance of ethical practice, maintaining trust, reputation management, and informed judgement. You will be encouraged to draw on your own experience alongside case study examples of campaigns and strategic practice

PR Management, Measurement and Evaluation

  • This unit concentrates on performance improvement in respect of the management, measurement, and evaluation of professional PR practice

  • Learn how to critically evaluate the effectiveness of public relations strategies, campaigns, and programmes. Principles relating to accountability, socio-cultural considerations, ethical practice, and continuous professional development will be applied. You will be able to examine your own processes and practices alongside case study examples

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Assessment

Each unit from the CIPR Professional Diploma is assessed, and each assessment needs to be passed to gain the full Certificate. The assessments are:

  • 2,000-word executive report and up to 2,000-word supporting summary analysis of secondary research findings

  • 1,000 – 2,000 word thought leadership article that is suitable for publication, and up to 2,000-word statement of personal reflection

  • 2,000-word management proposal and a 2,000-word supporting review

Course Details