The CIPR Specialist Diploma (Crisis Communications) is designed for senior PR professionals wishing to learn the knowledge and tools to contribute effectively to an organisation’s risk assessment and crisis preparation.
Upon completing this qualification, learners will be able to:
Analyse the causes and assess the likelihood of circumstances requiring crisis communication
Contribute to the organisation’s risk assessment and crisis preparations
Manage public relations during a crisis
Understand ethical issues in complex situations
The CIPR Specialist Diploma in Crisis Communications is a level 7 qualification, similar to a Masters level degree and typically can be completed in around 10-12 months.
Distance Learning
- Virtual Classes £1350.00 +VAT
- Not Including CIPR Fees
Course Structure
This qualification consists of three elements, and after completion, candidates will be able to:
Apply key concepts in crisis response:
The societal, economic and media crisis context
Relevant public relations theories and concepts
The roots of reputation
The risks to, and the role and value of, reputation in a crisis
Winning trust and the withdrawal of society’s permission to operate
The difference between emergency communications and a crisis
The crisis and issues lifecycle
Identifying and managing key stakeholders in a crisis
The influence of social media, groupthink and the active citizen
Apply best practice models including:
Assessing public risk (particularly for public bodies including the precautionary principle)
Analysing and defining types of crisis
Analysing trends in management practice, organisations and their working environments to predict when a crisis might arise
The role of the professional practitioner in crisis management and their place in the crisis management team
Researching and producing analysis of a crisis communication-related issue or development
Managing media and social media in a crisis
Prepare and critically evaluate crisis response, including:
Establishing a crisis-ready organisation
Testing methods and scenarios for crisis plans
Strategic and tactical messaging in a crisis
Learning from the crisis, and post-crisis reputation repair
Assessment
The CIPR Specialist Diploma in Crisis Communications is assessed through two elements:
3,000-word executive report
2,000-word summary analysis of secondary research
Course Details
Try our online learning system for free!
Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.