The CIPR Specialist Diploma (Digital Communications) is suited to senior PR professionals who wish to enhance their knowledge, understanding and practical application of digital communications. The qualification and delegate will:
Explore the disruptive and transformative impact of digital technologies on society, business, organisations, and individuals
Understand the concepts and tools employed in strategic public relations planning with specific emphasis on the role of social media and digital communications management
Manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities and consider legal and ethical
The CIPR Specialist Diploma in Digital Communications is a level 7 qualification, similar to a master’s degree, and can be completed in approximately 6 months. The course is delivered via online distance learning, and virtual live classes (evenings or weekends).
Distance Learning
- Virtual Classes £1350.00 +VAT
- Not Including CIPR Fees
Course Structure
The CIPR Specialist Diploma in Digital Communications has 3 main elements and on completion, candidates will be able to:
Explore the disruptive and transformative impact of digital technologies on society, business, organisations and individuals:
Examine the effect of existing and emerging digital technologies on communications functions and operations including ethical implications and sustainable development of digital literacy and leadership capabilities
Examine the impact of trends in digital communications usage including media convergence, citizen journalism, social media influencers and stakeholder activism on organizational communication
Use relevant frameworks, tools and techniques to analyse trends in online behaviour, media consumption, online user profiling, and the formation of network communities
Understand the concepts and tools employed in strategic public relations planning with specific emphasis on the role of social media and digital communications management:
Examine the range of concepts, models and tools to research external and internal environments to identify stakeholders and influencers and the issues affecting an organisation
Identify digital and social media tools, technologies, and platforms to improve stakeholder engagement, issues management and crisis responsiveness
Explore how to develop and manage audience-centred content and the role of owned, third party and user-generated multimedia content
Match communication strategies to specific platforms, technologies and channels (for example, Enterprise Social Networks)
Manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities, and consider legal and ethical implications:
Determine appropriate integrated digital communication management approaches across platforms and technologies (including resource requirements)
Assess relevant methods of evaluating digital communication strategies and plans (including outputs, outcomes, impact, data analytics, insights and reflective practice)
Critically reflect on privacy and security issues and legal responsibilities in areas such as online tracking, behavioural profiling, data protection, digital security, and social media usage
Evaluate the ethical implications of the use of digital communications in developing, implementing and evaluating PR strategies and tactics
Assessment
THE CIPR Specialist Diploma (Digital Communications) is assessed through two elements:
3,000-word executive report
2,000-word summary analysis of secondary research
Course Details
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