The CIPR Specialist Diploma in Sustainability Communications is aimed at senior PR professionals wishing to develop expertise in how sustainability can be integrated into strategic public relations planning and management.

Upon completing this qualification, learners will be able to:

  • Apply relevant macro, meso and micro contexts of strategic communications leadership

  • Define sustainability engagement to internal and external audiences

  • Critically evaluate the role of PR in advancing a corporate sustainability strategy

The CIPR Specialist Diploma in Sustainability Communications is a level 7 qualification, similar to a Masters level degree and typically can be completed in around 6 months.

Distance Learning

£1,250+VAT
  • Virtual Classes £1350.00 +VAT
  • Not Including CIPR Fees

Free Project Management Qualification

For all delegates who apply for their full course and pay (or start their payment plans) before 31st August 2022, we are offering online access to either our APM Project Fundamentals Qualification (PFQ)* AgilePM Foundation or PRINCE2 Foundation.

These courses give an introduction to project management skills which are invaluable while you are juggling a busy life / studying and also in wider PR roles. If you wish to continue and gain any of the qualifications and digital badges, you will just need to pay the assessment and/or book costs associated with your chosen Project Management course.

Course Structure

This qualification consists of three elements, and after completion, candidates will be able to:

Apply relevant macro, meso and micro contexts of strategic communications leadership including:

  • The role of PR in advocating the relationship between organisations and sustainability

  • The United Nations 17 Sustainable Development Goals

  • UN Principles for Responsible Management Education

  • Sustainability and Corporate Social Responsibility

  • Environmental, Social and Corporate Governance (ESG)

  • How best practice in diversity supports sustainability goals

  • How the context (global, international, national and/or local) impacts on attitudes to sustainability

  • The impact of the organisation’s context and culture on its sustainability agenda CIPR Specialist Diploma (Sustainability Communications) (v6) June 2022 Page 2

  • Researching, interpreting and analysing sustainability data (including relevant case studies) • identifying and responding to objections to sustainability

  • Recognising and responding to disinformation and misinformation about sustainability

  • Referencing the growing practice of brand/CEO/corporate activism

Define sustainability engagement to internal and external audiences by:

  • Exploring the link between sustainability and reputation, issues and crisis management

  • Analysing and evaluating stakeholders’ importance to sustainability

  • Establishing a sustainability agenda including setting organisational sustainability goals

  • Engaging practically with comprehensive stakeholder analysis, resource-based review and resulting recommendations

  • Identifying and addressing ethical, legal and other impacts on stakeholder groups within the context of sustainability.

Critically evaluate the role of PR in advancing a corporate sustainability strategy by:

  • Applying sustainability tools, concepts and ethical principles to the organisational context

  • Evaluating the success of sustainability PR strategies and tactics

  • Evaluating the impact of the organisation’s sustainability goals

  • Critically analysing potential areas of conflict, for example:

    • The potential disproportionate impact on disadvantaged and vulnerable groups
    • How structural inequalities might be exacerbated o transparency
    • “Green-washing”
    • Passionate advocacy vs private adherence (“secretly sustainable”)
    • “Climate anxiety”
    • Adverse mental health impacts
  • Applying relevant models of reflection.

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Assessment

The CIPR Specialist Diploma in Sustainability Communications is assessed through two elements:

  • 3,000-word executive report

  • 2,000-word summary analysis of secondary research

Course Details

Entry Requirements

The CIPR Specialist Diploma in Sustainability Communications is aimed at experienced PR professionals.

Delegates should have one of the following:

  • Have completed a CIPR Qualification and have two years’ experience in a PR environment
  • Hold a business / marketing degree, in addition to one year’s work experience
  • Hold a non-business / marketing degree, in addition to two years’ experience in PR
  • Have four years’ relevant full-time employment in PR, in addition to five GCSE’s, one of which must be in English Language

If you are unsure if you are eligible, please do get in touch to discuss.

Course Start Dates

The CIPR Specialist Diploma in Sustainability Communications can be started at various times throughout the year depending on how you wish to study.

Pricing

The price of the CIPR Specialist Diploma in Sustainability Communications starts from £1,250 + VAT for pure distance-learning and £1,350 + VAT for virtual-learning.

There is an additional cost of £405 for CIPR registration and assessment.

Study Options

The CIPR Diploma can be studied via pure distance-learning or via virtual classes. With pure distance-learning, delegates can get started on the course at any time and are free to work through the online materials at their own pace at any time. Virtual-learning classes are delivered by expert PR tutors over Zoom and all delegates have full access to the online learning system.

The CIPR Diploma can be studied via pure distance-learning or via virtual classes. With pure distance-learning, delegates can get started on the course at any time and are free to work through the online materials at their own pace at any time. Virtual-learning classes are delivered by expert PR tutors over Zoom and all delegates have full access to the online learning system.

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