Content Marketing – Video Webinar
US digital marketing/social media Guru Seth Godin is reported to have said: “Content Marketing is all the marketing that’s left.” But what exactly do we mean by Content Marketing? Is it really so new? Given that compelling content is a key requirement for successful digital marketing, where can we get it from? And how should we best use it across our marketing communications platforms? In this thought-provoking and practical webinar.
Oxford College Of Marketing Tutor and digital marketing consultant Mike Berry of will cover the above points and more.

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Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

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