Digital Attribution: Did the last click really just win?

Digital attribution looks to identify the series of touchpoints a site visitor has with a variety of channels before they buy. With consumers accessing a plethora of media on a daily basis, it’s becoming crucial for marketers to understand which media should be credited for driving a customer sale. During this webinar Pete Dickenson from www.impacttag.com looks at how marketers are using attribution to value their work.

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