Measuring Social Media

Social Media is a great way to start dialogue with your customers online as well as creating brand awareness and a buzz around new products and services. However, your social media activity would be meaningless without a way to measure its effectiveness. During this webinar, we will look at some of the key measures that can be applied to measure the effectiveness of social media as well as some of the tools available.

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Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.