Native Advertising – a new digital advertising opportunity or just an advertorial in disguise?
With 41% of brands surveyed by Hexagram (2013) suggesting they are already engaged with Native Advertising; it’s clear that there is a significant buzz around this advertising format. But what is Native Advertising and how does it work? Does it represent a new opportunity for brands and publishers – or is it just an online version of an advertorial?
During this webinar, Red Barrington of www.redstardigital.co.uk will take a closer look at native advertising, what it is and how marketers can use it as part of their digital campaigns.