ISM Level 3 – The Certificate in Sales and Marketing

The ISM Level 3 Certificate in Sales and Marketing is the second tier in the ISM Level 3 qualifications.  All tiers of qualification (Awards, Certificate and Diploma) are in line with other Ofqual recognised qualifications such an A-level, BTEC National or NVQ level 3.   All work is assessed via assignment-based work and no examinations, making this course flexible and suited to a busy sales professional.

Each module within the Certificate in Sales and Marketing can be studied as a standalone Award. The Certificate is achieved when a student completes each of the mandatory units, totalling 17 credits.

Distance Learning

£1200+VAT
  • Single Module Distance Learning £395 +VAT

The mandatory units are:

  • U201 Understanding laws and ethics of selling* (3 Credits)

  • U301 Preparing and delivering a sales presentation (5 Credits)

  • U302 Handling objections, negotiating and closing sales (6 Credits)

  • U303 Understanding influences on buyer behaviour (3 Credits)

*Please note that ‘U201 Understanding laws and ethics of selling’ is taken from the Level 2 qualification, and can be studied as a standalone Level 2 Award

Course Details

Entry Requirements

The Level 3 courses are perfect for sales professionals in their first or second sales role, who want to enhance their knowledge and skills to progress in their field. Assessments are practitioner focused and based on your current role. While there are no formal entry requirements, you must be over the age of 16 years old and have your entry level approved by a member of the Oxford College of Marketing Team.

If you are looking a more comprehensive qualification, The Level 3 Diploma in Sales and Marketing maybe a suitable alternative.

What Will You Learn?

We offer the full range of level 3 units which can make up:

  • Award in Sales and Marketing: each unit can be studied as a single Award
  • Certificate in Sales and Marketing is awarded on the completion of the 4 mandatory units (17 credits in total)
  • Diploma in Sales and Marketing is awarded on the completed the mandatory units above plus any optional units giving a minimum total of 37 credits (including the mandatory unit credits)

All units are assessed via work-based evidence OR work-based assignment.

U201 Understanding laws and ethics of selling (3 Credits)
This unit aims to support learners in understanding the legal and ethical requirements in sales and understand the consequences of non-compliance for individuals, organisations and customers.
Mandatory for the Certificate and Diploma. Qualifies for Singular Award

U301 Preparing and delivering a sales presentation (5 Credits)
This unit aims to provide the necessary skills for preparing, developing and delivering sales presentations (or pitches) with consideration for predefined objectives as well as the customer’s needs providing opportunities for questions to be asked.
Mandatory for the Certificate and Diploma. Qualifies for Singular Award

U302 Handling objections, negotiating and closing sales (6 Credits)
This unit aims to provide the skills to handle and overcome sales objections as well as negotiating to close the sale in a way that is mutually beneficial to both the customer and sales organisation.
Mandatory for the Certificate and Diploma. Qualifies for Singular Award

U303 Understanding influences on buyer behaviour (3 Credits)
This unit aims to provide knowledge and understanding that enables the sales person to respond to different members of the decision-making unit, whether in consumer markets or organisational markets.
Knowledge of buyer behaviour enables the sales person to identify appropriate methods of contact and present appropriate solutions depending on who is involved in the sales decision.
Mandatory for the Certificate and Diploma. Qualifies for Singular Award

U304 Understanding customer segmentation and profiling (4 Credits)
This unit aims to build on the understanding of customer groups through profiling and segmentation activities.
Optional Unit for the Diploma. Qualifies for Singular Award

U305 Understanding sales and marketing in organisations (4 Credits)
This unit aims to provide knowledge and understanding about the factors that can cause conflict between sales and marketing departments. It also provides an understanding of the ways in which collaboration can benefit both departments and the organisation.
Optional Unit for the Diploma. Qualifies for Singular Award

U306 Using market information for sales (5 Credits)
This unit aims to provide the knowledge and skills needed to obtain and analyse information to help understand different markets.
Optional Unit for the Diploma. Qualifies for Singular Award

U307 Time and territory management for salespeople (6 Credits)
This unit aims to provide the knowledge and skills needed to plan use of time and plan sales calls to meet sales targets as well as to develop a plan to manage sales within a sales territory.
Optional Unit for the Diploma. Qualifies for Singular Award

U308 Planning for professional development (2 Credits)
This unit enables learners to develop knowledge and skills for managing their own professional development to enhance career progression.
Optional Unit for the Diploma. Qualifies for Singular Award

U309 Prospecting for new business (4 Credits)
This unit aims to enable the learner to source sales leads and achieve an initial appointment with the decision-maker.
Optional Unit for the Diploma. Qualifies for Singular Award

U310 Sales pipeline management (6 Credits)
This unit aims to enable the learner to pro-actively manage the sales cycle to convert potential customers into actual customers and to close sales. The learner needs to accurately forecast sales, manage time, analyse potential conversions from leads to closed sales and focus time and energy on most likely conversions.
Optional Unit for the Diploma. Qualifies for Singular Award

Study Options

This course is offered at Oxford College of Marketing as an online distance learning course.

You will also be supported throughout the units by a personal tutor who you can contact and will answer any questions about the unit content or help you with assessment queries.

You can find out more about our comprehensive online distance learning programmes here.

How Long Will The Course Take?

We believe in a flexible approach and so you can start your studying as soon as you like.  The ISM courses are based on a credit system, with each credit being recommended 10 learning hours. For example: – U301 Preparing and delivering a sales presentation, 5 Credits = 50 learning hours including assignment.

At the College we provide three year of support for each student from the date they enrol.  This will give you plenty of time to complete your ISM qualification.  We recommend the following timings as a guide for completion of each qualification tier.

  • Award: 1.5 to 2 months
  • Certificate: 6 to 9 months
  • Diploma: 12- to 18 months

What Is Included In The Fee?

When you sign up for an Award, Certificate or the full Diploma, you will receive the following:

  • Online access to the academic material via our Online Learning System
  • Access to our Support Team via online chat, email and telephone
  • Personal Assignment Tutor with telephone and email support

You will also gain free access to:

  • Our Principles of Marketing  Programme (worth £200), to give you an overview of key marketing theory
  • Core e-Study Guide for each unit, written by the ISM as an essential learning tool for eachunit.  This will provide an opportunity to complete mini tasks and homework to help with your learning and tailor your ideas for the assignment.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
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I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
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“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
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“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
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