Alex Hutson is a specialist in auditing businesses and quickly finding innovative and effective ways to increase their profitability using inbound marketing with a solid foundation of metrics and attribution techniques.
When Alex left HMRC in 2008, he worked for Sussex Police as their VAT Manager whilst retraining in Public Relations. In 2009, he started working for the family PR business, Gossip PR where he could be seen regularly touting his fashion clients’ products to London journalists and celebs.
In 2010 Alex later began to specialise in digital marketing and in 2015 he started his own full-service digital agency, WebsiteAbility, after a year as Marketing & Communications Manager for The Freemasons’ Grand Charity.
Drawing upon his Psychology BSc training in research methodology, statistical analysis, and behavioural psychology, and from his rigorous financial interrogation and risk analysis experience gained as a tax inspector, Alex has become a marketing metrics master. He will always find a way to monitor and measure the success of the marketing campaigns he supports clients with, whether it is a website redesign/upgrade, email marketing, conversion rate optimisation (CRO), search engine optimisation (SEO), PPC management, or social media campaigns.
In 2017 Alex became a HubSpot Partner and following that he was officially recognised as an elite inbound marketing and sales specialist when he became a HubSpot Certified Trainer in 2018.
Alex has been lecturing and providing assignment and exam support for Oxford College of Marketing since 2012.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
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