Having moved to Australia from the UK in 2012, Alison is now working remotely as a Course Level Manager (CLM) at OXCOM. Alison moved into academia following a career in industry in marketing, working in economic development and inward investment.

Department Responsibilities

  • CLM and tutor support on the Chartered Institute of Marketing qualifications at Level 6 and Level 7
  • Tutor support on the Chartered Management Institute’s Management Qualifications and Apprenticeships at Level 3 and Level 5.

Subject Specialisms

  • Strategic Marketing
  • Consumer Behaviour
  • Semiotics
  • Management and Leadership

Qualifications

  • MSc Marketing – Strathclyde University, 1991
  • BA (Hons) Commerce – Abertay University, 1990
  • PGrad Diploma in Marketing – The Chartered Institute of Marketing, 1992
  • PGCE – Huddersfield University, 1998
  • TDLB 32/33 Assessor Award – Hull College, 1998
  • TDLB 34 Internal Verifier Award – Hull College, 2000

 

Current Research

  • MPhil, Curtin University (Perth, Australia) – The Role of Music in Advertising, with particular emphasis on the role of tribes.

External activities

  • Associate Lecturer – University of Lincoln, Lincoln, UK
  • Programme Moderator – Nurture Higher Education, Manchester, UK

Prior Experience

  • Senior Examiner – The Chartered Institute of Marketing, Cookham, UK
  • Chief External Examiner – Manchester Metropolitan University, Manchester
Alison Cheeseman
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I recently completed the CIM Diploma in Professional Marketing via distance learning at the Oxford College of Marketing. Really helpful team, very supportive and knowledgeable.
Danielle H.
Danielle H.
I'm currently working towards my CIM level 6 Digital Diploma in Professional Marketing through Oxford College of Marketing. The tutors are incredibly helpful, and so is the course material. I would definitely recommend them for distance learning as I've been able to do everything at my own pace, without any impact from Coronavirus!
Cathy E.
Cathy E.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader N.
Nader N.
I thoroughly enjoyed studying my level 6 CIM qualification with the Oxford College of Marketing. They are extremely well set up for distance learning, with friendly tutors who are always willing to provide advice and guidance.
Jenny C.
Jenny C.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex T.
Alex T.
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