Having moved to Australia from the UK in 2012, Alison is now working remotely as a Course Level Manager (CLM) at OXCOM. Alison moved into academia following a career in industry in marketing, working in economic development and inward investment.
Department Responsibilities
- CLM and tutor support on the Chartered Institute of Marketing qualifications at Level 6 and Level 7
- Tutor support on the Chartered Management Institute’s Management Qualifications and Apprenticeships at Level 3 and Level 5.
Subject Specialisms
- Strategic Marketing
- Consumer Behaviour
- Semiotics
- Management and Leadership
Qualifications
- MSc Marketing – Strathclyde University, 1991
- BA (Hons) Commerce – Abertay University, 1990
- PGrad Diploma in Marketing – The Chartered Institute of Marketing, 1992
- PGCE – Huddersfield University, 1998
- TDLB 32/33 Assessor Award – Hull College, 1998
- TDLB 34 Internal Verifier Award – Hull College, 2000
Current Research
- MPhil, Curtin University (Perth, Australia) – The Role of Music in Advertising, with particular emphasis on the role of tribes.
External activities
- Associate Lecturer – University of Lincoln, Lincoln, UK
- Programme Moderator – Nurture Higher Education, Manchester, UK
Prior Experience
- Senior Examiner – The Chartered Institute of Marketing, Cookham, UK
- Chief External Examiner – Manchester Metropolitan University, Manchester
