Having moved to Australia from the UK in 2012, Alison is now working remotely as a Course Level Manager (CLM) at OXCOM. Alison moved into academia following a career in industry in marketing, working in economic development and inward investment.

Department Responsibilities

  • CLM and tutor support on the Chartered Institute of Marketing qualifications at Level 6 and Level 7
  • Tutor support on the Chartered Management Institute’s Management Qualifications and Apprenticeships at Level 3 and Level 5.

Subject Specialisms

  • Strategic Marketing
  • Consumer Behaviour
  • Semiotics
  • Management and Leadership


  • MSc Marketing – Strathclyde University, 1991
  • BA (Hons) Commerce – Abertay University, 1990
  • PGrad Diploma in Marketing – The Chartered Institute of Marketing, 1992
  • PGCE – Huddersfield University, 1998
  • TDLB 32/33 Assessor Award – Hull College, 1998
  • TDLB 34 Internal Verifier Award – Hull College, 2000


Current Research

  • MPhil, Curtin University (Perth, Australia) – The Role of Music in Advertising, with particular emphasis on the role of tribes.

External activities

  • Associate Lecturer – University of Lincoln, Lincoln, UK
  • Programme Moderator – Nurture Higher Education, Manchester, UK

Prior Experience

  • Senior Examiner – The Chartered Institute of Marketing, Cookham, UK
  • Chief External Examiner – Manchester Metropolitan University, Manchester
Alison Cheeseman
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21