Graham Goode has extensive experience in leading international marketing teams to implement marketing and branding strategies across global markets. This experience includes 15 years at senior marketing management level, responsible for developing marketing strategies in European markets. His experience includes working with multi-function agencies in evaluating and designing marketing communication and branding and developing internal marketing strategies. Having transitioned to Higher Education in 2006, Graham is a Chartered Institute of Marketing (CIM) tutor for Oxford College of Marketing on the CIM Chartered Postgraduate Diploma and the CIM Professional Diploma.
He is also unit leader on postgraduate and undergraduate programmes at Bournemouth University. Graham is a Fellow of the CIM and Chartered Marketer, as well as active in the CIM Dorset branch. He is fluent in both French and German languages. Graham’s teaching experience includes international marketing management and strategic marketing, marketing communications and branding & brand management. Academic interests include strategic marketing management, international marketing, marketing research and branding in charities and the non-profit sector.